December 6th Webinar Event | 2024 Digital Marketing Panels Featuring Tinuiti + Kochava
Case Study: Boost Acquisition Performance with Conquest Targeting
VERTICAL: FINTECH | SOLUTION: AUDIENCE TARGETING & ACTIVATION | DOWNLOAD PDF


PROBLEM
The acquisition campaigns for a fintech app were suffering from poor performance and downstream user engagement. The User Acquisition (UA) Manager needed to significantly improve return on ad spend (ROAS) in order to avoid cuts to the mobile marketing team and budget.
SOLUTION
Working with the Kochava Collective team the UA Manager was able to determine the field of primary competitors in the same space. She leveraged the Collective Audience Builder and applied filtering criteria to isolate individuals with iOS devices that could support their app features and that also had competitors’ apps installed. The audience was then seamlessly sent to the audience activation API of their preferred demand side platform (DSP) partner. Using demographic insight data on the audience, she worked with her creative team to craft a relevant display ad with a unique special offer.

IMPACT
With a focused, conquest targeting strategy she achieved a 4X return on ad spend (ROAS) based on a 34% boost in subscription conversions from the newly acquired, high quality users.
Looking to find the ideal audience for your next campaign?
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.