A music streaming service was struggling to convert free listeners to paid subscribers and was tasked with improving conversion rates.
With a new Kochava Push campaign, free listeners were given a special offer. Click for 30 minutes of ad-free listening “on the house” for the listener’s favorite station. At the end of the 30 minutes, users were given only 30 minutes to redeem an offer for 30% off their first three months of subscription service.
Using Kochava SmartlinksTM, the marketing team set the push message’s open destination to a dynamic deep link that would take the user right into the app and start playback of their favorite station for 30 minutes, ad-free.
With Kochava Push and SmartLinksTM technology providing a personalized experience and dynamic playback of the user’s favorite station, the streaming service increased the conversion rate of free listeners to paid subscribers by 3X, boosting subscription revenue by over $120K per month.
Looking to drive more revenue from your existing users?
Contact Kochava today to see how we can help.
This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.