Case Study: Converting Paid Subscribers with Personalized Push Campaigns

VERTICAL: STREAMING MEDIA   |   SOLUTION: DYNAMIC DEEP LINKING, PUSH & IN-APP MESSAGING   |   DOWNLOAD PDF

PROBLEM
A music streaming service was struggling to convert free listeners to paid subscribers and was tasked with improving conversion rates.

SOLUTION
With a new Kochava Push campaign, free listeners were given a special offer. Click for 30 minutes of ad-free listening “on the house” for the listener’s favorite station. At the end of the 30 minutes, users were given only 30 minutes to redeem an offer for 30% off their first three months of subscription service.

Using Kochava SmartlinksTM, the marketing team set the push message’s open destination to a dynamic deep link that would take the user right into the app and start playback of their favorite station for 30 minutes, ad-free.

IMPACT
With Kochava Push and SmartLinksTM technology providing a personalized experience and dynamic playback of the user’s favorite station, the streaming service increased the conversion rate of free listeners to paid subscribers by 3X, boosting subscription revenue by over $120K per month.

Looking to drive more revenue from your existing users?

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This use case is one example of the impact of Kochava solutions for advertisers. Kochava makes no guarantee of individual results.