December 5, 2018
Signal clarity is the foundation of campaign data
Race car drivers know optimal engine performance depends on the…
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November 6, 2018
Mobile Ad Fraud: Ignorance is Not Bliss
“Data is the new oil.” It’s a fitting metaphor for…
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October 26, 2018
Amazon market share is growing, making holistic tracking essential
Amazon has been on a record-breaking streak this year as…
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October 22, 2018
Kochava Traffic Index (KTI): An industry benchmark that is more than a proxy to fraud
I’m pleased to share the announcement of the Kochava Traffic…
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September 19, 2018
Kochava Enhances Reporting with Custom Amazon S3 Bucket Delivery
In the latest enhancement to its robust reporting suite, Kochava…
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September 12, 2018
Understand your audience at a deeper level with Audience Insights
The Kochava Audience Insights feature is one of the most…
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September 7, 2018
Open Letter to Tune/TMC Customers
If you follow tech news, I'm sure you saw that…
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August 7, 2018
Re-installs and the mobile app lifecycle
Determine Your Re-install Factor While deduplication is the default, there…
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July 30, 2018
The Art of Engagement
App marketers have a number of mediums through which they…
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July 11, 2018
Google Announces Google Measurement Partners, Rebrands Its Advertising Products
Google has rebranded many of its advertising products to better…
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June 25, 2018
Featured Audience: Single Travelers Have The Freedom & Independence to Experience It All
Travelers come in all shapes and sizes: from recent grads…
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May 23, 2018
Featured Audience | Grads
As Spring bursts into full bloom, seniors everywhere (high school,…
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May 23, 2018
Segment Audiences by Carrier and DMA
As the footprint of the Collective increases, so does the…
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May 21, 2018
The role of A/B/n and multivariate testing in push messaging
Marketing is as much about retargeting as it is about…
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May 14, 2018
SmartLinks: Solution for Linking Ads and Content
In a consumer-driven marketplace, users make split-second judgements regarding content.…
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