April 3, 2019
Beating the User Attrition Curve with Predictive Behavior Modeling
Today’s marketer is data-driven. More than simply connecting our clients…
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March 18, 2019
Drive LTV with Kochava + Google App Campaigns for Engagement
First launched in 2015, Universal App Campaigns (UAC), now known…
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March 14, 2019
Drawbridge Identity Graph Becomes First People-Based, Cross-Device Identity Solution in Kochava Collective
Drawbridge and Kochava today announced that the Drawbridge Identity Graph® is available within…
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March 11, 2019
Kochava Collective Provides Mobile-First Data Enrichment and Audience Insights At Scale
App owners and brands faced with an increasingly competitive market…
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March 10, 2019
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Kochava Collective Provides Audience Insights and Data Enrichment At Scale
March 8, 2019
Kochava & Liftoff Partner to Stop Click Fraud
Click fraud takes many forms and is the most common…
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February 20, 2019
IdentityLink – Deterministic Attribution For Mobile Web is Here
Traditionally, people-based marketers have been unable to definitively track users…
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February 19, 2019
Cross-device Marketing Solution Now Available in the Kochava Collective
Marketing is becoming increasingly more personalized as tracking data evolves…
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February 18, 2019
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Kochava launches deterministic attribution for mobile web
February 15, 2019
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Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys
February 7, 2019
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Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data
January 8, 2019
Verify Installs with Newly Enhanced Traffic Verifier
A famous U.S. president once said, “Trust, but verify.” In…
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January 7, 2019
Twitter OAuth Update Action Required By January 18th
Twitter has made important updates to the permissions required for…
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December 18, 2018
How many clicks does it take to get an install? Correlation and why clicks matter
How many clicks should it take to drive an app…
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December 5, 2018
Signal clarity is the foundation of campaign data
Race car drivers know optimal engine performance depends on the…
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