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Blog

Justin Landis
0
Blog
March 14, 2019

Drawbridge Identity Graph Becomes First People-Based, Cross-Device Identity Solution in Kochava Collective

Drawbridge and Kochava today announced that the Drawbridge Identity Graph® is available within…
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Justin Landis
0
Blog
March 11, 2019

Kochava Collective Provides Mobile-First Data Enrichment and Audience Insights At Scale

App owners and brands faced with an increasingly competitive market…
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Jeff Richardson
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Blog
February 20, 2019

IdentityLink – Deterministic Attribution For Mobile Web is Here

Traditionally, people-based marketers have been unable to definitively track users…
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Jani Gonzalez
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Blog
February 19, 2019

Cross-device Marketing Solution Now Available in the Kochava Collective

Marketing is becoming increasingly more personalized as tracking data evolves…
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Jeff Richardson
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Blog
January 8, 2019

Verify Installs with Newly Enhanced Traffic Verifier

A famous U.S. president once said, “Trust, but verify.” In…
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Jeff Richardson
0
Blog
January 7, 2019

Twitter OAuth Update Action Required By January 18th

Twitter has made important updates to the permissions required for…
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Jani Gonzalez
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Blog
December 18, 2018

How many clicks does it take to get an install? Correlation and why clicks matter

How many clicks should it take to drive an app…
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Jani Gonzalez
0
Blog
December 5, 2018

Signal clarity is the foundation of campaign data

Race car drivers know optimal engine performance depends on the…
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Jani Gonzalez
0
Blog
November 6, 2018

Mobile Ad Fraud: Ignorance is Not Bliss

“Data is the new oil.” It’s a fitting metaphor for…
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Jani Gonzalez
0
Blog
October 26, 2018

Amazon market share is growing, making holistic tracking essential

Amazon has been on a record-breaking streak this year as…
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