February 18, 2019
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February 15, 2019
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Kochava Announces Latest Enhancements to IdentityLink, Giving Marketers a Clearer View of Their User Journeys
February 7, 2019
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Mobile Media Report Shows Uptick in Caliber of Ad Campaign Data
January 8, 2019
Verify Installs with Newly Enhanced Traffic Verifier
A famous U.S. president once said, “Trust, but verify.” In…
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January 7, 2019
Twitter OAuth Update Action Required By January 18th
Twitter has made important updates to the permissions required for…
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December 18, 2018
How many clicks does it take to get an install? Correlation and why clicks matter
How many clicks should it take to drive an app…
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December 5, 2018
Signal clarity is the foundation of campaign data
Race car drivers know optimal engine performance depends on the…
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November 6, 2018
Mobile Ad Fraud: Ignorance is Not Bliss
“Data is the new oil.” It’s a fitting metaphor for…
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October 26, 2018
Amazon market share is growing, making holistic tracking essential
Amazon has been on a record-breaking streak this year as…
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October 22, 2018
Kochava Traffic Index (KTI): An industry benchmark that is more than a proxy to fraud
I’m pleased to share the announcement of the Kochava Traffic…
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September 19, 2018
Kochava Enhances Reporting with Custom Amazon S3 Bucket Delivery
In the latest enhancement to its robust reporting suite, Kochava…
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September 12, 2018
Understand your audience at a deeper level with Audience Insights
The Kochava Audience Insights feature is one of the most…
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September 7, 2018
Open Letter to Tune/TMC Customers
If you follow tech news, I'm sure you saw that…
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August 7, 2018
Re-installs and the mobile app lifecycle
Determine Your Re-install Factor While deduplication is the default, there…
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July 30, 2018
The Art of Engagement
App marketers have a number of mediums through which they…
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