Blog
November 6, 2018

Mobile Ad Fraud: Ignorance is Not Bliss

“Data is the new oil.” It’s a fitting metaphor for…
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Blog
October 26, 2018

Amazon market share is growing, making holistic tracking essential

Amazon has been on a record-breaking streak this year as…
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Blog
October 22, 2018

Kochava Traffic Index (KTI): An industry benchmark that is more than a proxy to fraud

I’m pleased to share the announcement of the Kochava Traffic…
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Blog
September 19, 2018

Kochava Enhances Reporting with Custom Amazon S3 Bucket Delivery

In the latest enhancement to its robust reporting suite, Kochava…
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BlogPress
September 12, 2018

Understand your audience at a deeper level with Audience Insights

The Kochava Audience Insights feature is one of the most…
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Blog
August 7, 2018

Re-installs and the mobile app lifecycle

Determine Your Re-install Factor While deduplication is the default, there…
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BlogPress
July 11, 2018

Google Announces Google Measurement Partners, Rebrands Its Advertising Products

Google has rebranded many of its advertising products to better…
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Blog
June 25, 2018

Featured Audience: Single Travelers Have The Freedom & Independence to Experience It All

Travelers come in all shapes and sizes: from recent grads…
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BlogPress
May 14, 2018

SmartLinks: Solution for Linking Ads and Content

In a consumer-driven marketplace, users make split-second judgements regarding content.…
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Blog
May 9, 2018

Google View-through Conversion of Google Ads Measureable on Kochava Platform

Yesterday, Google announced view-through tracking of Google Ads (formerly AdWords),…
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