March 28, 2017
Measure Pinterest’s Promoted App Pins
Running in-app ads on Pinterest’s vast user inventory and reach…
March 28, 2017
Pinterest App-Install Ads Now Available to All Marketers. Will It See Sales Growth Like Facebook and Google?
Pinterest's Promoted App Pins are now trackable, and Kochava is…
March 3, 2017
User Acquisition by Vertical
The 2017 Kochava Mobile Summit was full of incredible content…
January 31, 2017
Kochava Named a Snapchat Partner, Offering Clients Unobstructed Access to Hotbed of Engaged Users
Kochava named Snapchat Partner and extends the reach mobile analytics…
December 22, 2016
December 22 – New Network Integrations
The Kochava team is constantly adding new network integrations for…
December 2, 2016
December 2—New Network Integrations
The Kochava team adds new network integrations to the Kochava…
October 6, 2016
Track App Store Search Ads with Kochava
Beginning October 5, Apple’s App Store will include Search Ads.…
October 4, 2016
Facebook releases view-through attribution after months long testing with Kochava and largest advertisers in mobile
Facebook’s announcement of view-through attribution (VTA) is the culmination of…
July 6, 2016
Kochava Brings Attribution to Corona Labs
Kochava recently partnered with Corona Labs to bring attribution to the…
June 30, 2016
Predicting Ad Click-Through Rate: Strategies For Incorporating State Dependence and Random Effects
Kochava brings advertisers the best tools and intel. The following post…
June 23, 2016
Celebrity Endorsement in Mobile App Marketing: Part 2
Kochava brings advertisers the best tools and intel. The following post…
June 16, 2016
Celebrity Endorsement in Mobile App Marketing: Part 1
Kochava brings advertisers the best tools and intel. The following post…
June 9, 2016
Impact of Creative Optimization on Campaign ROI
Kochava brings advertisers the best tools and intel. The following post…