As The Collective continues to grow, so does the breadth and depth of targeting criteria. We’re excited to partner with Gimbal to offer first-party geo data for targeting through The Collective.
Read their announcement, reprinted below, or check out the original here.
Gimbal, Inc., the leading enterprise-grade mobile engagement and location intelligence company, announced the public beta of its new Proximity Data Platform (PDP). Mobile app publishers that have incorporated Gimbal’s SDK can now access a free toolset to better understand and visualize their audiences in the physical world and to monetize their anonymized, opted-in data via premier partners including The Kochava Collective and Unacast. Perfect365, Scanlife and SnipSnap are just three of Gimbal’s customers that are already using Gimbal’s PDP to drive greater revenue and better consumer engagement.
“Mobile app publishers today are finding it difficult to generate, monetize and operationalize valuable proximity and location data, while doing so in a way that delivers an ideal experience to the most demanding users and maintaining user privacy and mobile best practices,” said Paul Cheng, senior vice president and general manager of Marketplaces for Gimbal. “The combination of the new Gimbal Proximity Data Platform, Gimbal’s superior technology and our experience with blue chip enterprise customers and marquee brands give our PDP publishers the confidence and knowledge that their location data is robust, accurate and secure.”
New Audience Insights and Revenue Streams
“Gimbal’s Proximity Data Platform is exciting because it creates an entirely new revenue stream for our company,” said Vincent Hsu, director of business development for Perfect365. “It empowers us to better understand our users’ behavior and go way beyond traditional geolocation insights by including a user’s indoor and outdoor journey. We are excited to use these unprecedented insights to improve our user engagement strategy and the contextual relevance of our app.”
Better, More Accurate First Party Data
“Kochava is excited to partner with Gimbal as a data partner in the Collective and expand its mobile audience targeting capabilities with first-party proximity data. Unlike current data providers leveraging DSP bidstream data and server-to-server integrations with app publishers, Gimbal’s PDP provides direct, verifiable, first-party, proximity data leveraging their state-of-the-art SDK, including unlimited polygonal geofencing and industry-leading Bluetooth beacon technology,” said Kochava CEO, Charles Manning.
Availability and Information
The Proximity Data Platform public beta is available immediately and incorporates Gimbal’s leading location and proximity solution. You can learn more about how you may be able to leverage it here.
Gimbal is the leading mobile engagement and location intelligence platform helping enterprises and mobile app publishers to understand and engage customers. Our platform combines macro-location geofences and micro-location beacons with a cloud-based solution to build, manage and analyze location-first mobile experiences. Working with marquee enterprises and mobile app publishers, Gimbal enables digital-style insights and engagement capabilities for physical places. Initially incubated within Qualcomm, Gimbal continues to innovate and invest in new ways to provide the best bridge between the physical and digital worlds. Visit http://www.gimbal.com/ for more information.