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Grow Your Subscription App Revenue with the Industry’s First CancelGuard™ Technology

By February 18, 2021May 17th, 2021Blog, Measurement & Attribution

Kochava Subscriptions is one of the many tools in the Kochava Marketers Operating System™ (m/OS) which empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement, and data controls.

 Whether you’re shifting your app revenue model to subscriptions or already have a thriving subscription business, Kochava Subscriptions solves for the many headaches marketers face in managing, retaining, and growing their subscription revenue.  

Current subscription tracking services require you to upload different data sets from multiple sources, causing discrepancies and data gaps, which lead to performance ambiguity and an incomplete picture of user journeys. 

App subscription management

With Kochava Subscriptions, say goodbye to spreadsheet olympics and hobbling together disparate data sets. You can track a user’s activity from trial to cancelation (or return) and all engagements in between under one roof without extra resources from your data teams.

Kochava Subscriptions provides a 360-degree management system for holistic user subscription lifecycle tracking. With our sophisticated tracking and data-pulling technology, separate your customer base into different classes of users at risk for churn to create meaningful reengagement campaigns with relevant messaging.

Introducing the industry’s first CancelGuard™

Other subscription solutions may allow you to visualize upcoming churn, but provide no actionability to prevent it. With CancelGuard, marketers receive alerts when a user is going to suspend their subscription, has a failed payment method, or turned off auto-renew. Through our classification system, marketers can segment subscribers by churn type to tailor effective retargeting efforts—reaching each customer more effectively, increasing retention, and maintaining subscription revenue.

Export detailed non-aggregated row-level data for reports on purchases, predictive churn, recovery, and more down to the account level for a granularity of actionable insights unparalleled in the market today.

Take your subscriptions strategy to the next level

Further increase your subscription revenue with the help of our advanced client analytics team, Kochava FoundryTM. Get expert consulting and other strategic services with custom reporting and analytics, in combination with our robust attribution and measurement services. 

To learn more about how to grow your subscription revenue, contact us at sales@kochava.com or visit kochava.com/subscriptions.