In-Depth Attribution for Stronger LTV
VERTICAL: GAMING | SOLUTION: MEASUREMENT & ATTRIBUTION
Tap Anywhere develops top-quality casual games across iOS and Android platforms. With millions of installs, their game, Laser Overload, was designed to relieve stress and boost creativity by having users connect laser beams to form patterns and recharge batteries.
With so many installs in both the App Store and Google Play Store, Tap Anywhere needed to understand where their quality users were coming from and which ad networks they should prioritize their ad spend with.
By integrating the Kochava Free App Analytics (FAA) software development kit (SDK) into their apps, Tap Anywhere has gained valuable insights into each of their ad network partners and the quality of the users they’re delivering. They can view performance across every network partner and to what extent each cohort of new users engages in the event funnel from Install to Level Complete and Ad View to Purchase. They can further split performance insights by specific campaigns, creatives, search keywords, and more to prioritize the most successful tactics and strategies.
With attribution insights into each network and extensive, granular, event data, Tap Anywhere has increased their app users by more than 69% across their entire app portfolio in 30 days by optimizing their ad spend with networks who boost their users lifetime value (LTV) and other key performance indicators (KPIs).