Custom mobile application developer and mobile analytics platform offer exceptional service based on joint collaboration and insights
PALO ALTO, Calif., April 19, 2016 – Intellectsoft, a global developer of custom mobile application and software development, and Kochava, a leading mobile attribution and analytics platform, today announced a strategic partnership designed to guide businesses from the development and launch of mobile apps through the process of monitoring, measuring, and optimizing their user acquisition campaigns.
“We are thrilled to join forces with Kochava and offer our clients premium mobile application development coupled with access to the industry’s leading mobile analytics platform,” said Uri Soroka, Chief Operating Officer at Intellectsoft. “By aligning our brand with Kochava, Intellectsoft will offer our clients expanded reach, resources, and expertise; ultimately boosting the opportunity for their app’s overall success in the market.”
As a global developer of custom mobile applications and software solutions, Intellectsoft has made its name bringing clients’ visions to life with fully-functional apps and award-winning designs. Kochava offers the perfect complement to these services by helping clients manage their advertising budget effectively to attract and retain the right users. The Kochava platform empowers Intellectsoft clients to visualize the true impact of their user acquisition investments with real-time attribution and analytics, putting crucial metrics at their fingertips for informed up-to-the-minute decision making.
“You can design the greatest app in the world, but if no one knows about it and you never reach your target market with it, the app is ultimately a failure,” said Garrett MacDonald, Executive Vice President of Sales, Kochava. “Building in the ability to measure and monitor your app’s success in the market is critical, and the more data points you can collect and evaluate in real time, the better. With the Kochava Analytics platform, advertisers can sort by every single available data point, create cohorts of users, and export any data set in a variety of formats with a single click. From within the Kochava dashboard you can track the lifetime value (LTV) of your users, identify high value users and trigger new targeted campaigns for optimal user retention, and analyze the true return on your investment. This knowledge is power, and having the tools to collect and analyze it from day one is a tremendous advantage for any new mobile app coming to market in today’s incredibly competitive landscape.”
This partnership will address an urgent need among mobile marketers to capture user attention and loyalty. A recent Forrester report* states that the average smartphone owner spends more than 88% of his time on just five downloaded apps each month. In addition, the report mentioned the results of the Mobile Marketing Association’s SMoX study which shows that most marketers are under-investing in mobile, and that the optimal allocation of mobile in the overall marketing mix (not just in digital) ranges between 8% and 20%.
*Forrester Research, Inc., 2016 Mobile and App Marketing Trends, January 25, 2016
Intellectsoft is a leading custom mobile application and software development company with offices located worldwide. Serving clients across a variety of verticals, Intellectsoft offers intelligent solutions across more than 13 types of technology including enterprise development, big data, cloud computing, mobile application, staff augmentation, and more. Founded in 2007, Intellectsoft has engineered a range of custom software development solutions for clients including Eurostar, Harley-Davidson, Universal Pictures and Cirrus Insight. Learn more at www.intellectsoft.net.
Mobility Public Relations for Kochava