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We are excited to have Aarki join The Collective! The Collective, powered by Kochava, brings top Publishers and savvy Advertisers together for the most efficient audience targeting in the mobile industry. Kochava, in collaboration with Aarki and others, is excited to offer the largest and first-ever collection of cross-publisher mobile audiences. Aarki’s announcement is reprinted below for your convenience, or you can read the original release here.
 
Aarki Encore, which delivers greater mobile app marketing ROI by using multivariate creative testing, dynamic creative optimization, programmatic media buying, and placement transparency, further expands its reach through the Kochava integration. Mountain View, Calif. (PRWEB) April 12, 2016 Aarki-logoAarki, a leader in mobile app advertising, announced today that it is now integrated with Kochava Collective — the largest collection of cross-publisher mobile audiences. This integration enables Aarki, as a certified partner, to further expand its audience targeting capabilities for programmatic delivery. As a result, it can deliver better and more targeted user acquisition campaigns to mobile app marketers. “The Kochava Collective brings the best in mobile audience targeting to the best advertising brands in the world. We are thrilled to have Aarki join The Collective as the first programmatic partner populating the audience graph from leading ad exchanges in the mobile ecosystem,” said Charles Manning, CEO of Kochava, “With the inclusion of Aarki in The Collective, advertisers can now target audiences across AppNexus, LiveRail, DoubleClick AdX, MoPub, and 20 other supply sources.” Proprietary machine learning technology in the Aarki Encore platform allows the company to do more accurate audience targeting and publisher matching. With this integration, Aarki can now obtain data from billions of devices within the Kochava Collective and match target audiences with optimal publisher distribution. Aarki can also help app marketers reach audiences on networks that they may not have been traditionally exposed to. The algorithms within Aarki Encore learn over time and adjust media and publisher allocation accordingly. “Aarki is proud to be a Kochava-certified partner. This partnership allows us to drive better audience targeting in our programmatic delivery, ” said Sid Bhatt, CEO of Aarki, “Our integration with the Kochava Collective allows us to target ads more accurately and bid more competitively on media to ensure the greatest ROI delivery to our clients.”