{"id":10135,"date":"2017-05-25T14:09:52","date_gmt":"2017-05-25T21:09:52","guid":{"rendered":"https:\/\/www.kochava.com\/?page_id=10135"},"modified":"2023-11-01T15:41:01","modified_gmt":"2023-11-01T22:41:01","slug":"fraud-for-networks","status":"publish","type":"page","link":"https:\/\/www.kochava.com\/ko\/product\/ad-fraud-prevention\/fraud-for-networks\/","title":{"rendered":"Fraud Solutions for Partners"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”75″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

Leading fraud abatement since 2015<\/h3>\r\nLong before mobile advertising fraud was on the radar for brand advertisers, sophisticated performance advertisers were learning that it was a costly and challenging problem. As a measurement provider for some of the highest-volume performance advertisers, Kochava recognized abnormalities in campaign data that in some cases were fraudulent. Thus, began the fight against mobile advertising fraud, and since 2015, we\u2019ve been developing the most astute tools to prevent, identify, and abate it.\r\n

Networks caught in the middle of mobile advertising fraud<\/h3>\r\nMobile advertising fraud affects both marketers and networks alike. While the media like to focus on the challenges advertisers face in dealing with mobile fraud, the reality is that networks often get squeezed the hardest. Because networks typically have to pay publishers for traffic before advertisers are billed, networks end up holding the bag on losses from fraud.\r\n\r\n\"Kochava\r\n\r\nBy the time advertisers reconcile the cost of their traffic against any fraud they detected during the campaign, networks have already paid for said traffic. Thus, networks are not only blindsided by reports of fraud but also stuck offering credit to advertisers for the fraudulent traffic they already paid for.\r\n\r\nFraud also eats into network profits. Out of the total ad spend, fraud diminishes the ad value for a campaign as well as a network\u2019s credibility to advertisers. The competition for networks is already tough, as they compete with media agencies, trading desks, DSPs, ad exchanges and other service providers for market share.\r\n\r\n\"Kochava\r\n

Break a vicious cycle<\/h3>\r\nThe Kochava Fraud Console for Networks provides industry-leading fraud abatement tools, allowing networks to identify fraud before the advertiser does, and detect fraudulent traffic before paying sub-publishers for it.\r\n\r\nThe visualizations show both obvious fraud and data anomalies, flagged for review. By using the Fraud Console, networks show their credibility in doing their part to uphold ethical industry standards. Preventing fraud means saving revenue and time spent negotiating amends after the campaign.\r\n

Data visualizations of statistical outliers<\/h3>\r\nThe console includes 12 reports that leverage statistical methodologies and pattern identification to flag all identifiable fraudulent tactics present in the ecosystem.[\/vc_column_text][nectar_video_lightbox link_style=”play_button_2″ nectar_play_button_color=”Extra-Color-2″ image_url=”8856″ hover_effect=”defaut” box_shadow=”none” border_radius=”none” play_button_size=”default” video_url=”https:\/\/vimeo.com\/210521174″][\/vc_column][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”kochava-border-left” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-sm vc_hidden-xs”][vc_custom_heading text=”Learn How We Combat Fraud” font_container=”tag:h4|font_size:19|text_align:left” use_theme_fonts=”yes”][nectar_btn size=”small” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” url=”\/request-a-demo\/” text=”Request a Free Demo” margin_top=”12″ margin_bottom=”12″][nectar_btn size=”small” button_style=”regular” button_color_2=”Extra-Color-2″ icon_family=”none” url=”\/fraud-lp” text=”Download the Free eBook” margin_bottom=”12″][divider line_type=”No Line” custom_height=”30″][vc_custom_heading text=”\u201cThe Kochava fraud reports have been invaluable in assessing partners and have even provided the solid evidence necessary to secure significant refunds for bad traffic. Now, with Traffic Verification and the Global Fraud Blocklist, we have two great front-end tools to help avoid the issue altogether.\u201d” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” el_class=”sidebar-text-highlight”][vc_custom_heading text=”Kevin Grimes, Ad Operations Manager, DoubleDown Interactive” font_container=”tag:div|font_size:10|text_align:left|color:%2303b3e3″ use_theme_fonts=”yes” el_class=”text-highlight-credit”][vc_custom_heading text=”\u201cThe Fraud Console from Kochava has been an integral part of how we optimize campaigns on our client\u2019s behalf. Based on the fraud indicators, we can quickly shift budget away from known fraudulent publishers to ensure our clients\u2019 dollars are being utilized to drive valid users via legitimate traffic sources.\u201d” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” el_class=”sidebar-text-highlight”][vc_custom_heading text=”Nate Gasser, VP Emerging Media and Technology at Camelot Communications” font_container=”tag:div|font_size:10|text_align:left|color:%2303b3e3″ use_theme_fonts=”yes” el_class=”text-highlight-credit”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8916″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]1. High Click Volume IP Addresses<\/b>\r\nMany customers currently focus on install rates, but high click volumes for IP addresses obscure campaign outcomes. Abnormally high click-to-install ratios raise a flag that fraud may be present. This can also be a leading indicator of issues with server-to-server click feeds. Either way, there is a problem to be solved.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8836″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]2. High Click Volume Devices<\/b>\r\nA high volume of clicks from a single device is not typical user behavior and is a strong indicator of click injections from bots or hijacked devices. As with IP addresses with large click volumes, Kochava identifies these device IDs for abatement.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8835″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]3. Mean-time-to-install (MTTI) Outliers<\/b>\r\nMTTI is the average time between the click and install and varies by app and network. For example, map apps have a very low MTTI\u2014users download when they need to get somewhere. Games tend to have a higher MTTI\u2014users download with the intention of playing, but it may take days before they launch the app. When MTTI varies greatly for a specific source\u2014either too short or long\u2014this indicates that something is askew.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8833″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]4. Geographic Click \/ Install Delta<\/b>\r\nThe vast majority of installs happen within close proximity to the attributed click. Kochava identifies statistically significant variances between the location of the click and that of the install. These variances may be indicators for fraud.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8834″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]5. Time-to-install (TTI) Outliers<\/b>\r\nTime to install (TTI) is an important indicator of install validity. The time between click and install depends on physical factors (network speed, size of app binary, etc.) and behavioral ones (incentivized installs typically happen within a short time). Determine the mean TTI for your app on a given network and sub-publisher as a baseline from which to measure. The TTI Outliers view indicates potentially fraudulent traffic based on the baseline TTI and shows abnormally fast installs.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8832″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]6. Platform Click \/ Install Mismatch<\/b>\r\nWhen ads are repeatedly served to the wrong platform, there\u2019s a problem. If ads for an iOS app are generating clicks on non-iOS devices, this may indicate that bot farms are generating fraudulent traffic. It may also show poorly targeted traffic.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8831″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]7. Ad Stacking Clicks<\/b>\r\nThis tactic is one of the easier forms of fraud to detect at the network\/site level. This report indicates when multiple ads were clicked at the same time from the same device. Multiple timestamps strongly suggests click\/impression stuffing or viewability fraud.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8913″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]8. Anonymous Installs<\/b>\r\nIf sites use anonymous proxies, VPNs and TOR exit nodes to hide their identity, Kochava blocklists them. Transactions should be transparent and a site taking measures to hide its identity is not trustworthy.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8912″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]9. Non-Verified Install Receipts<\/b>\r\nFor installs originating from the iTunes Store, Kochava receives an install receipt that can be independently verified. In cases where the installs are not able to be verified, Kochava surfaces these as fraudulent.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8911″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]10. Non-Verified Purchase Receipts<\/b>\r\nKochava receives purchase receipts for both iOS and Android purchases. Kochava validates these purchases against their respective store servers. Similar to Install Receipt verification Kochava surfaces unverifiable purchases as fraudulent.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”11908″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]11. Click Flooding<\/b>\r\nThis type of mobile ad fraud occurs when a network or sub-publisher floods its channels with clicks until a user installs. Because of the frequency of clicks, the network\/sub-publisher illegitimately receives attribution. This type of fraud is detected when clicks outnumber campaign installs. The view shows those networks and sub-publishers with an unusually high click-to-install ratio.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”top” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”40″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”8834″ animation=”None” hover_animation=”none” alignment=”right” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]12. TTI Distribution<\/b>\r\nFor most campaigns, the majority of installs occur within the first few days of launch and then trail off as the campaign continues. The TTI Distribution view shows the number of installs that occurred within a five-day window of the click or impression and also outside of it. This visualization highlights cases where there is an increase in installs with time, which is typically considered abnormal behavior.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”40″ bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” el_class=”kochava-border-right” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

Fraud Abatement Series<\/h3>\r\nGrant Simmons is Director of Client Analytics at Kochava. He is our resident expert on mobile ad fraud detection, and leads his team in analyzing campaign performance and business value assessments. Below is an in-depth series by him explaining the major types of fraud.\r\n\r\nPart 1: Detecting Fraud by Counting Clicks<\/b><\/a>\r\nIf marketers only focus on install rates, they\u2019re missing the action behind the scenes. Fraudsters can employ a number of tactics to win attribution, resulting in an exorbitant number of clicks per install and wasted ad spend.\u00a0Read More.<\/a>\r\n\r\nPart 2: Devices With High Click Volumes and Fraudulent Traffic<\/b><\/a>\r\nDevices that output a high number of clicks are likely the product of a bot or hijacked device. The fraud report for this tactic flags abnormally high click volumes, but marketers should also have their own baselines for acceptable volumes.\u00a0Read More.<\/a>\r\n\r\nPart 3: The Fraud Behind Install Metrics<\/b><\/a>\r\nThe time from click to install varies according to a campaign. However, abnormal patterns require further investigation. Differences in MTTI and TTI may show evidence of unwanted incentivized traffic or are indicative of poorer quality users.\u00a0Read More.<\/a>\r\n\r\nPart 4: Ad Stacking<\/b><\/a>\r\nAd stacking is a fraud technique where multiple ads are layered on top of each other in a single ad placement \u2013 with only the top ad being visible. If a user clicks on the visible ad, a click is registered for all ads in the stack.\u00a0Read More.<\/a>\r\n\r\nPart 5: The Global Fraud Blocklist\u00a0<\/b><\/a>\r\nThe Global Fraud Blocklist acts as a firewall for campaign traffic. It is a dynamic list comprised of known fraudulent device IDs, IP addresses and network\/site IDs. These are entities that are repeat offenders of fraudulent activity or exceed established thresholds outside of normal activity.<\/a>\u00a0Read More.<\/a>[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”30″ bottom_padding=”30″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Kochava CEO, Charles Manning, wrote about how\u00a0Kochava is handling fraud abatement, at scale<\/a>.\r\n\r\nDirector of Client Analytics, Grant Simmons, wrote a whole series on\u00a0Kochava fraud detection and abatement<\/a>.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”\u201cWith a neutral attribution partner like Kochava, it is easy to verify install claims made by ad networks to ensure that we are only paying for verified users.\u201d” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” el_class=”sidebar-text-highlight”][vc_custom_heading text=”Mark Braatz, former VP of User Acquisition, KIXEYE” font_container=”tag:div|font_size:10|text_align:left|color:%2303b3e3″ use_theme_fonts=”yes” el_class=”text-highlight-credit”][vc_custom_heading text=”\u201cThe dashboard helps advertisers visualize what\u2019s happening with their traffic in real time, with views into things like abnormally high click-to-install ratios, ad stacking clicks and questionable IP addresses.\u201d” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” el_class=”sidebar-text-highlight”][vc_custom_heading text=”Allison Schiff, AdExchanger, March 30, 2017″ font_container=”tag:div|font_size:10|text_align:left|color:%2303b3e3″ use_theme_fonts=”yes” el_class=”text-highlight-credit”][vc_custom_heading text=”\u201cThe amount of validation you\u2019re able to do through Kochava makes the process of detecting fraud possible, whereas previously it was impossible.\u201d” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” el_class=”sidebar-text-highlight”][vc_custom_heading text=”Kevin King, User Acquisition Director, Backflip Studios” font_container=”tag:div|font_size:10|text_align:left|color:%2303b3e3″ use_theme_fonts=”yes” el_class=”text-highlight-credit”][vc_custom_heading text=”\u201cEssentially, we\u2019re providing verification that an ad was displayed as it was intended,\u201d Manning said. \u201cThere\u2019s an enormous amount of time and energy that our customers\u2014both marketers and networks\u2014invest in creating or distributing a brand\u2019s product. Digital ad fraud is a parasite that wipes that investment away, and the Fraud Console is the firewall to prevent infiltration.\u201d” font_container=”tag:div|text_align:left” use_theme_fonts=”yes” el_class=”sidebar-text-highlight”][vc_custom_heading text=”Charles Manning, CEO of Kochava” font_container=”tag:div|font_size:10|text_align:left|color:%2303b3e3″ use_theme_fonts=”yes” el_class=”text-highlight-credit”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fbfbfb” scene_position=”center” top_padding=”70″ bottom_padding=”70″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_custom_heading text=”Take the next step!” font_container=”tag:h3|text_align:center” css=”.vc_custom_1572294619220{padding-bottom: 30px !important;}”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”small_desktop” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-xs”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” el_class=”button-full-width” url=”\/request-demo-fraud-networks\/” text=”Request a Demo”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/3″ tablet_width_inherit=”small_desktop” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_btn size=”large” button_style=”regular” button_color_2=”Extra-Color-1″ icon_family=”none” el_class=”button-full-width” url=”\/get-started\/” text=”Get Started Now”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”small_desktop” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” offset=”vc_hidden-xs”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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