{"id":26280,"date":"2020-03-05T13:06:47","date_gmt":"2020-03-05T21:06:47","guid":{"rendered":"https:\/\/www.kochava.com\/?page_id=26280"},"modified":"2023-11-28T11:30:04","modified_gmt":"2023-11-28T19:30:04","slug":"conversion-rate","status":"publish","type":"page","link":"https:\/\/www.kochava.com\/ko\/glossary\/conversion-rate\/","title":{"rendered":"CVR (Conversion Rate)"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”41221″ bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”70″ bottom_padding=”70″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” advanced_gradient_angle=”0″ overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=”” gradient_type=”default”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

What is Conversion Rate?<\/h1>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”100″ bottom_padding=”100″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1627489307422{padding-bottom: 20px !important;}”]\r\n

Conversion Rate (CVR) | Definition<\/h2>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”padding-3-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”3\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Conversion rate (CVR) is a metric that measures the percentage of visitors to a website or app who complete a desired action such as completing a purchase, filling out a form, or subscribing to a newsletter. The conversion rate can be any action you want a user to take and many times there are multiple conversion goals each with their own conversion rate.<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1641839269184{border-left-width: 1px !important;padding-left: 40px !important;border-left-color: #efefef !important;border-left-style: solid !important;}”]\r\n

Related Terms<\/h3>\r\nAd<\/a>\r\nConversion<\/a>\r\nImpression<\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text css=”.vc_custom_1681157669164{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

How to calculate CVR<\/h3>\r\n[\/vc_column_text][vc_column_text]To calculate CVR, divide the number of conversions by the total number of visitors to the website or app and multiply by 100.<\/span>\r\n\r\nFor example, an ad displayed on a social media platform for a new app receives 1,000 clicks. Those who clicked on the ad are directed to an app store where they can download the app. Of the 1,000 users who clicked on the ad, 250 ended up downloading the app. The conversion rate in the scenario would be 25% (250 \/ 1000 x 100).<\/span>\r\n\r\nAs another example, a website receives 2,000 visitors and 75 of them make a purchase, the conversion rate would be 3.75% (75 \/ 2000 x 100).<\/span>[\/vc_column_text][vc_column_text css=”.vc_custom_1681157698143{padding-top: 20px !important;padding-bottom: 20px !important;}”]\r\n

Why is CVR important?<\/h3>\r\n[\/vc_column_text][vc_column_text]Conversion rate is important because it allows marketers to determine the success of a digital marketing campaign and the performance of a website or app. It helps show what areas of a site or app are performing well and what areas need improvement. Here are some more reasons why CVR is important:<\/span>\r\n