{"id":34786,"date":"2020-11-13T10:39:53","date_gmt":"2020-11-13T18:39:53","guid":{"rendered":"https:\/\/www.kochava.com\/?page_id=34786"},"modified":"2024-02-27T16:36:38","modified_gmt":"2024-02-28T00:36:38","slug":"skadnetwork-conversion-model-guide","status":"publish","type":"page","link":"https:\/\/www.kochava.com\/ko\/content\/skadnetwork-conversion-model-guide\/","title":{"rendered":"SKAdNetwork Conversion Model Guide"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;27022&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;20&#8243; bottom_padding=&#8221;40&#8243; text_color=&#8221;light&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-1-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_custom_heading text=&#8221;Maximize Your Campaign Performance on Apple\u2019s SKAdNetwork&#8221; font_container=&#8221;tag:h1|font_size:38|text_align:left|line_height:50px&#8221; use_theme_fonts=&#8221;yes&#8221;][vc_column_text css=&#8221;.vc_custom_1605292722453{padding-top: 10px !important;padding-bottom: 10px !important;}&#8221;]\r\n<h4>Choose the right SKAdNetwork Conversion Value Model to achieve your marketing goals on iOS 14 and beyond<\/h4>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; 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use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;ebook-title&#8221; css=&#8221;.vc_custom_1583452138898{padding-left: 13px !important;}&#8221;][vc_raw_js el_id=&#8221;marketo-wrapper-banner&#8221;]JTNDc2NyaXB0JTIwc3JjJTNEJTIyJTJGJTJGbHAua29jaGF2YS5jb20lMkZqcyUyRmZvcm1zMiUyRmpzJTJGZm9ybXMyLm1pbi5qcyUyMiUzRSUzQyUyRnNjcmlwdCUzRSUyMCUzQ2Zvcm0lMjBpZCUzRCUyMm1rdG9Gb3JtXzExMDAlMjIlM0UlM0MlMkZmb3JtJTNFJTIwJTNDc2NyaXB0JTNFTWt0b0Zvcm1zMi5sb2FkRm9ybSUyOCUyMiUyRiUyRmxwLmtvY2hhdmEuY29tJTIyJTJDJTIwJTIyNjgwLUpGTC00NzMlMjIlMkMlMjAxMTAwJTI5JTNCJTNDJTJGc2NyaXB0JTNF[\/vc_raw_js][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;34793&#8243; bg_position=&#8221;left center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;70&#8243; bottom_padding=&#8221;70&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;padding-2-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400;\">What you will learn from the SKAdNetwork Conversion Model Guide:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><b>An Invaluable Conversion Value: <\/b><span style=\"font-weight: 400;\">Find out how to get the most value out of the SKAdNetwork conversion value method to optimize your ad spend<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><b>The Importance of Conversion Models<\/b><span style=\"font-weight: 400;\">: Learn about SKAdNetwork conversion models, how they work, and why you need them<\/span><\/li>\r\n \t<li style=\"font-weight: 400;\"><b>Your Model Your Way<\/b><span style=\"font-weight: 400;\">: Understand each Kochava conversion model to determine which one best reflects your key performance indicators (KPIs) and app vertical or category.<\/span><\/li>\r\n<\/ul>\r\n<b>Fill out the form to download this Free guide.<\/b>[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;padding-3-percent&#8221; 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image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; img_link_target=&#8221;_blank&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; img_link=&#8221;https:\/\/anchor.fm\/theadtechshow&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;padding-4-percent&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<h2 style=\"font-size: 26px; line-height: 1.5em;\">What is SKAdNetwork, and How Do You Use It?<\/h2>\r\n<p style=\"font-weight: 300; padding-bottom: 10px !important;\"><span style=\"font-weight: 400;\">The AdTech Show:<\/span> Season 1 &#8211; Episode 1<\/p>\r\nIn this episode, we interview Vivian Watt, a product manager at Kochava who has been working intensely with teams to prepare for SKAdNetwork and the forthcoming changes with iOS 14.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;full_width_background&#8221; 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