{"id":38815,"date":"2021-05-27T15:05:00","date_gmt":"2021-05-27T22:05:00","guid":{"rendered":"https:\/\/www.kochava.com\/?page_id=38815"},"modified":"2023-11-02T12:03:55","modified_gmt":"2023-11-02T19:03:55","slug":"ott-advertising","status":"publish","type":"page","link":"https:\/\/www.kochava.com\/ko\/content\/ott-advertising\/","title":{"rendered":"OTT Media Buying Strategy Guide"},"content":{"rendered":"[vc_row type=&#8221;full_width_background&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_image=&#8221;38907&#8243; bg_position=&#8221;center center&#8221; background_image_loading=&#8221;default&#8221; bg_repeat=&#8221;no-repeat&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;50&#8243; bottom_padding=&#8221;80&#8243; text_color=&#8221;light&#8221; 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gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;2\/3&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1680545282689{padding-top: 60px !important;padding-bottom: 10px !important;}&#8221;]\r\n<h1 style=\"font-size: 45px; line-height: 60px;\">OTT Advertising Media Buying Strategy Guide<\/h1>\r\n[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1622153029919{padding-bottom: 20px !important;}&#8221;]\r\n<h3 style=\"font-size: 18px; line-height: 32px;\">Explore the different media buying options to determine what strategy will work best for your growth goals.<\/h3>\r\n[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; 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column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; top_padding=&#8221;60&#8243; bottom_padding=&#8221;60&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<h2 style=\"font-size: 20px;\">What you will learn in this Guide:<\/h2>\r\n<ul>\r\n \t<li>What <strong>OTT advertising<\/strong> is and how it works<\/li>\r\n \t<li>The different types of <strong>OTT advertising<\/strong> and the pros and cons of each<\/li>\r\n \t<li>Which buying strategy is the best for you<\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; 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