{"id":61267,"date":"2026-03-23T09:52:28","date_gmt":"2026-03-23T16:52:28","guid":{"rendered":"https:\/\/www.kochava.com\/?page_id=61267"},"modified":"2026-04-09T13:26:16","modified_gmt":"2026-04-09T20:26:16","slug":"from-big-screens-to-every-screen-modern-measurement-outcomes-in-entertainment-advertising","status":"publish","type":"page","link":"https:\/\/www.kochava.com\/ko\/webinar\/modern-entertainment-marketing-outcomes\/","title":{"rendered":"From Big Screens to Every Screen: Modern Measurement & Outcomes in Entertainment Advertising"},"content":{"rendered":"[vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_image=”1138″ bg_image_type=”default” bg_position=”center center” background_image_loading=”default” bg_repeat=”no-repeat” scene_position=”center” top_padding=”80″ bottom_padding=”100″ text_color=”light” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” advanced_gradient=”radial-gradient(circle at center, rgb(0,71,164) 10%, rgb(0,22,92) 90%)” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”advanced” shape_type=”” advanced_gradient_display_type=”radial”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” advanced_gradient_angle=”0″ gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” gradient_type=”default” column_padding_type=”default”][vc_row_inner equal_height=”yes” content_placement=”middle” column_margin=”70px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”” text_direction=”default”]\r\n

KOCHAVA WEBINAR<\/strong><\/p>\r\n[\/vc_column_text][divider line_type=”Small Line” line_alignment=”default” line_thickness=”1″ divider_color=”default” animate=”yes” custom_line_width=”156″][vc_column_text css=”.vc_custom_1774286888987{padding-top: 40px !important;padding-right: 0px !important;padding-left: 0px !important;}” text_direction=”default”]\"\"\r\n

From Big Screens to Every Screen: Modern Measurement & Outcomes in Entertainment Advertising<\/h1>\r\n

The lines between cinema, streaming, and digital media continue to blur, so how can brands, agencies, and publishers keep pace? In this power session, experts from Kochava, Fandango, NBCUniversal, and VIZIO Ads reveal what it takes to reach audiences wherever they are, measure what matters, and build trusted partnerships for growth. Learn best practices for connecting the dots across screens and channels, hear what\u2019s next in advanced attribution and audience targeting, and leave with practical tactics to maximize outcomes for every ad dollar.<\/p>\r\n[\/vc_column_text][vc_raw_html css=””]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[\/vc_raw_html][\/vc_column_inner][vc_column_inner top_padding_desktop=”3%” constrain_group_100=”yes” bottom_padding_desktop=”3%” left_padding_desktop=”4%” constrain_group_101=”yes” right_padding_desktop=”4%” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”5px” column_link_target=”_self” overflow=”visible” el_class=”webinar-signup” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\r\n

Access Webinar on Demand<\/h3>\r\n[\/vc_column_text][vc_raw_js el_id=”marketo-wrapper-banner”]JTNDc2NyaXB0JTIwc3JjJTNEJTIyJTJGJTJGbHAua29jaGF2YS5jb20lMkZqcyUyRmZvcm1zMiUyRmpzJTJGZm9ybXMyLm1pbi5qcyUyMiUzRSUzQyUyRnNjcmlwdCUzRSUyMCUzQ2Zvcm0lMjBpZCUzRCUyMm1rdG9Gb3JtXzE3MjYlMjIlM0UlM0MlMkZmb3JtJTNFJTIwJTNDc2NyaXB0JTNFTWt0b0Zvcm1zMi5sb2FkRm9ybSUyOCUyMiUyRiUyRmxwLmtvY2hhdmEuY29tJTIyJTJDJTIwJTIyNjgwLUpGTC00NzMlMjIlMkMlMjAxNzI2JTI5JTNCJTNDJTJGc2NyaXB0JTNF[\/vc_raw_js][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”60″ bottom_padding=”10″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Meet the Speakers<\/h2>\r\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”20px” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”20″ text_align=”center” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” class=”speakers”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ 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