{"id":6317,"date":"2016-09-13T15:22:26","date_gmt":"2016-09-13T22:22:26","guid":{"rendered":"https:\/\/www.kochava.com\/?page_id=6317"},"modified":"2025-05-08T11:17:30","modified_gmt":"2025-05-08T18:17:30","slug":"kochava-intelligence","status":"publish","type":"page","link":"https:\/\/www.kochava.com\/ko\/kochava-intelligence\/","title":{"rendered":"Kochava Intelligence"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” top_padding=”50″ bottom_padding=”50″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”right” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Kochava Intelligence gives marketers one location for business intelligence tools and spares them the necessity of working with additional providers or spending in-house time on analyses. The suite\u2019s services provide a deep understanding of attribution and attrition, and an unprecedented power to access, analyze, and optimize your data through its services and features.\r\n\r\n \r\n

Campaign Insights<\/h3>\r\nA Business Value Assessment (BVA) has been performed for many customers to help uncover fraudulent campaign activity and also determine the value delivered by media partners. The Client Analytics team goes beyond the interpretation of standard reports by using advanced queries to draw correlations not easily observed initially. Tap into their analytic prowess and learn how to identify less evident forms of fraud, or whether the attribution datastream (signal) sent to Kochava by media partners is accurate.\r\n\r\n \r\n\r\n\"Campaign\r\n

Churn Modeling<\/h3>\r\nAttrition is a costly problem for mobile marketers who spend millions to acquire new users only to lose many of them immediately after installing an app. The Kochava Data Science team is available to create custom churn models to more accurately identify audiences for retargeting or show users more likely to churn.\r\n\r\nChurn modeling is also accessible from the Analytics dashboard where mobile marketers access their core metrics for analytics of in-app user activity. Using the \u201cPredicted Churn\u201d event, they can further segment their data and\u00a0retarget<\/a>\u00a0users at risk for churn.\r\n\r\nRead more about predictive churn modeling in our marketing intelligence series here<\/a>.\r\n\r\n \r\n\r\n\"Percentages\r\n\r\n \r\n

Insights Report<\/h3>\r\nOutside of a BVA, marketers can access a new Insights Report from the Kochava Intelligence suite. The report uses machine learning technology to make \u201cbuy\u201d and \u201cdo not buy\u201d recommendations on certain ad inventory from the partners the marketer is already working with. The report is created using Optimization Beacon technology. Marketers can apply Insights Reports when deciding on their future ad-buying decisions.\r\n\r\n \r\n\r\n\"\"\r\n

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Query<\/h3>\r\nQuery gives marketers database-level access to their full data set within Kochava.\r\n\r\n \r\n\r\n\"KochavaWith Query, marketers can:<\/b>\r\n