{"id":10810,"date":"2017-09-13T13:32:28","date_gmt":"2017-09-13T20:32:28","guid":{"rendered":"https:\/\/www.kochava.com\/?p=10810"},"modified":"2022-08-18T15:03:46","modified_gmt":"2022-08-18T22:03:46","slug":"track-tv-ads","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/track-tv-ads\/","title":{"rendered":"See How TV Ads Impact Your Apps"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]TV is still a behemoth for advertising that will arguably strengthen as it evolves as a connected device. But to date, it has been difficult to measure its impact on mobile ad campaigns. With TV Tagging, the influence of television ads are no longer a mystery to marketers. Experienced marketers can visualize the in-app activity that occurred when TV ads aired and use it to plan their future media buys.\r\n<h4>Track video ads<\/h4>\r\nWithout TV Tagging, marketers might see an uptick in a particular event that was unattributable and thus, labeled organic. With TV Tagging, marketers can track TV ads, and see if they might have influenced in-app activity. It doesn\u2019t make a direct correlation but shows their brand\u2019s presence on TV and video and displays them in Analytics alongside mobile.\r\n\r\nTV Tagging works by collecting metadata surrounding the setting when the ad was displayed. It also collects contextual metadata from live video streams. It has the ability to perform large-scale video matching to extract metadata related to a given ad. TV Tagging also has an extremely accurate real-time video search with verification of faces, objects or clips using machine learning and AI techniques. All this gives marketers the ability to see if certain decisions were influential on an install.\r\n\r\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10822\" src=\"\/wp-content\/uploads\/2017\/09\/Registrations.gif\" alt=\"Metadata for TV ad displayed\" width=\"2113\" height=\"1072\" \/>\r\n<h4>Track TV ads alongside app activity<\/h4>\r\nOnce this feature is enabled on an account, TV Tagging provides a variety of metadata by which to analyze the effectiveness of TV ads, or even the potential correlation between particular TV content and users\u2019 in-app behavior. For example, if marketers do a sponsored placement for a food item within a sitcom and see orders for that item increase while that episode is airing, they can extrapolate an ROI on the sponsorship.\r\n\r\nTV ad placement metrics tracked include:\r\n<ul>\r\n \t<li>TV brand name (company running the ad)<\/li>\r\n \t<li>Channel<\/li>\r\n \t<li>Channel name<\/li>\r\n \t<li>Select marketing areas<\/li>\r\n \t<li>Episode title<\/li>\r\n \t<li>Genre<\/li>\r\n \t<li>Product name<\/li>\r\n \t<li>Program name<\/li>\r\n<\/ul>\r\nMarketers can pivot their data within Kochava Analytics to see how the above metrics impacted their install and in-app behavior. TV Tagging doesn\u2019t change the attribution hierarchy but provides additional context and insight into the impact TV has on in-app activity.\r\n<h4>Apply TV Tagging to your marketing efforts<\/h4>\r\nIn Analytics, marketers can create cohorts to compare the behaviors of select users at different times during a campaign (e.g., weekdays vs. weekends). They can see how TV ads influenced users using the Event Volume or Detail, Cost &amp; ROI, LTV, Retention and Explorer views.\r\n\r\nBy drawing relationships between TV and mobile, marketers can start analyzing their campaigns by defining their KPIs and looking for anomalies in relation to their TV campaigns. From there, they can decide how to use any correlations they make such as creating cohorts for reengagement or making certain media buying decisions.\r\n\r\n<a href=\"https:\/\/www.kochava.com\/contact\/\">Contact us<\/a> to get started with TV Tagging today.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column&#8230;<\/p>\n","protected":false},"author":55,"featured_media":16426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-10810","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/10810","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=10810"}],"version-history":[{"count":20,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/10810\/revisions"}],"predecessor-version":[{"id":30774,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/10810\/revisions\/30774"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/16426"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=10810"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=10810"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=10810"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}