{"id":14105,"date":"2018-07-11T08:32:00","date_gmt":"2018-07-11T15:32:00","guid":{"rendered":"https:\/\/www.kochava.com\/?p=14105"},"modified":"2022-08-18T15:01:07","modified_gmt":"2022-08-18T22:01:07","slug":"google-measurement-partners","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/google-measurement-partners\/","title":{"rendered":"Google Announces Google Measurement Partners, Rebrands Its Advertising Products"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]\"Google\r\n\r\nGoogle has rebranded many of its advertising products to better address the creation of ad campaigns on web and mobile. Today, it announced its Google Measurement Partners program<\/a> which includes Kochava as one of their App Attribution Partners.\r\n\r\nGoogle has long been integrated with Kochava. Last year, they named us an App Attribution Partner<\/a>, now housed on the new Google Measurement Partners page. Through Google\u2019s integration with Kochava, marketers gain a deeper understanding of user and audience behavior. Marketers can also tap the Google API for additional data on their campaign activity, such as timestamps and app download initiation times.\r\n\r\nThe new category is part of their recent rebranding effort in their UI. Many of Google\u2019s advertising products were designed over two decades ago when web dominated digital advertising. As mobile has exceeded web in recent years, their products have become fragmented in addressing both platforms, something the rebranding aims to resolve.\r\n\r\nHere\u2019s a recap of Google\u2019s rebranded products<\/a>:\r\n