{"id":1866,"date":"2015-06-16T13:13:42","date_gmt":"2015-06-16T20:13:42","guid":{"rendered":"https:\/\/www.kochava.com\/?p=1866"},"modified":"2022-08-18T15:13:13","modified_gmt":"2022-08-18T22:13:13","slug":"unprecedented-postback-power","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/unprecedented-postback-power\/","title":{"rendered":"Leverage Unprecedented Postback Power with Kochava"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n\r\nAttribution & analytics are great, but the ability to syndicate your data to partners in real time is critical to your success. This syndication of your data is typically handled by a postback to the network partner.\r\n\r\nA postback is an HTTP “post” to a specific endpoint, to deliver a payload of data. (For example: http:\/\/networkendpoint.com?device_id=12345&site_id=cc) Historically,\u00a0postbacks are\u00a0used to\u00a0notify a publisher of an app install.\r\n\r\nWe recently rolled out a significant update to our postback engine for all Kochava-certified and custom postbacks.\u00a0This update provides unprecedented flexibility, power, and accountability for your postbacks. <\/span>\r\n\r\nHere are a few of the killer new features:<\/span>\r\n\r\nMonitor delivery statistics including average response time and success rate<\/b>\r\nKeep track of your postback success rate, by partner, and tune your campaigns appropriately.\r\n

\"postbacks-stats\"<\/h2>\r\nDefine the number of times to retry failed postbacks<\/b>\r\nWe are committed to solving problems and improving transparency in the industry. When partner systems fail to properly accept postbacks Kochava can automatically retry delivery up to 10 times.\r\n\"retry-attempts\"<\/a>\r\n\r\n \r\n\r\nInstrument a delay in postback delivery to thwart incentivized traffic that may be mixed in with non-incentivized traffic<\/b>\r\nImplement an artificial delay in postback delivery\u00a0to\u00a0ensure that unauthorized incentivized installs will not receive\u00a0real-time notification. For example, if your app is included in a special offer along with other apps, the app with the best install stats based on real-time feedback from users installing your app, rises to the top getting even more incentivized installs. By delaying install postbacks to the network, your app *appears* to be converting poorly based on the special offer, and will be deprioritized against other apps, resulting in fewer incentivized installs. Of course, if incentivized traffic is what you’re after, real-time is definitely the way to go.\r\n\r\n\"Delivery\r\nSet up any kind of postback from a single UI (installs, in-app events,etc.)<\/b>\r\nThe new UI unifies postback setup so that you can manage\u00a0Kochava-certified and custom install and event postbacks\r\n\r\nContact us today<\/a>, to learn more!\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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