{"id":2197,"date":"2015-09-03T05:00:24","date_gmt":"2015-09-03T12:00:24","guid":{"rendered":"https:\/\/www.kochava.com\/?p=2197"},"modified":"2024-03-20T10:36:02","modified_gmt":"2024-03-20T17:36:02","slug":"kochava-extends-reach-provides-measurement-instagram-ads","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-extends-reach-provides-measurement-instagram-ads\/","title":{"rendered":"Kochava Extends Reach – Provides Measurement for Instagram Ads"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Kochava customers can now measure Instagram ad inventory bought through Facebook with detailed visual reporting and actionable data\u00a0<\/em>for campaign optimization<\/em><\/p>\r\n \r\n\r\nSANDPOINT, Idaho \u2013 September 3, 2015 \u2013 <\/strong>Kochava (www.kochava.com<\/a>), the mobile attribution analytics and optimization company, today announced support for Instagram ads across the entire Kochava platform. Instagram has more than 300 million monthly active users sharing an average of 70 million photos per day, and Kochava customers can now track mobile performance campaigns to reach this massive audience.\r\n\r\nThe Instagram Ads API allows advertisers looking to drive app installs or app engagement to extend their campaigns out to the Instagram platform. According to eMarketer, Instagram\u2019s 2015 ad revenue is expected to reach nearly $600 million, growing to $2.81 billion in 2017.\r\n\r\nInstagram ads utilize the same targeting available for Facebook ads today, including Custom Audiences, core audiences and lookalike audiences, and at launch, Kochava customers are able to use the Kochava platform to produce mobile attribution analytics and optimization data for Instagram ad campaigns. With this integration, the full suite of Kochava measurement tools are available to advertisers across Facebook and Instagram.\r\n\r\n\u201cThe mobile advertising opportunity continues to explode and the next frontier is monetizing the second generation of social media platforms,\u201d said Charles Manning, Kochava CEO. \u201cSocial platforms like Facebook have driven incredible results by showing people the ads that they want to see, from brands that are personally relevant, in a format that fits the look and feel of the social app. With Kochava\u2019s integration of Instagram ads, mobile advertisers can extend the reach of their campaigns to leverage the context around people\u2019s social videos and images. Kochava is offering support for Instagram ads right out of the gate with exciting features to help brands track and measure their new campaigns, along with tools to help make the measurement data actionable.\u201d\r\n\r\nKochava allows advertisers to visually see the true impact of their user acquisition investments across Facebook, Instagram, and more than 1,300 other publisher & network partners. With real-time attribution and analytics, Kochava puts critical metrics at advertisers\u2019 fingertips empowering them to make immediate informed decisions to optimize their mobile ad spend. Kochava\u2019s platform and its customers\u2019 data are secure and completely independent. Customer data is never used for retargeting or other aggregated purposes.\r\n\r\n\u201cKochava already maintains the largest breadth of network integrations across the mobile ecosystem, and the addition of Instagram provides advertisers with yet another differentiator when considering a mobile measurement platform partner,\u201d said Manning. \u201cIn today\u2019s marketplace where data fidelity and security are foremost on advertiser\u2019s minds, we feel that the extension of the unique measurement ability of the Facebook Marketing Partners program to Instagram validates the security and integrity of the Kochava platform.\u201d[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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