{"id":22895,"date":"2019-07-17T11:46:45","date_gmt":"2019-07-17T18:46:45","guid":{"rendered":"https:\/\/www.kochava.com\/?p=22895"},"modified":"2022-08-18T14:59:57","modified_gmt":"2022-08-18T21:59:57","slug":"ironsource-and-kochava-strengthen-click-fraud-protection","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/ironsource-and-kochava-strengthen-click-fraud-protection\/","title":{"rendered":"ironSource and Kochava Strengthen Click Fraud Protection"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Nearly 70% of the click volume Kochava receives on a monthly basis is flagged as fraudulent by our advanced detection technologies. Click flooding\/spamming continues to be the greatest contributing fraud tactic by far. To strengthen its defense against click fraud, ironSource has now integrated support for Kochava click authentication.<\/span>\r\n\r\n\u201cThis cooperation with Kochava is an important step in making our shared ecosystem safer for marketers, and making it harder for bad actors to commit attribution manipulation,” said Yevgeny Peres, VP Growth, Developer Solutions at ironSource. “Battling all types of mobile ad fraud has been a longstanding priority at ironSource, and our collaboration with Kochava\u2014from anti-fraud research to technical integrations like click authentication\u2014is a critical pillar in our strategy of creating a cleaner, safer ecosystem.”<\/span>\r\n\r\nUsing secure protocol mechanisms, Kochava click authentication enables verification that each click sent to Kochava for an ironSource campaign originated from ironSource\u2019s ad servers. If authentication succeeds, the click is logged and made eligible for attribution. If authentication fails, the click is blocked. Click authentication protects both the advertiser and the ad partner from falling prey to fraudsters, who try to hijack click tracking links and repeatedly trigger the request even when no click takes place. With click authentication, not only is the fraudulent activity blocked, but the false click is also dropped from the data stream, allowing marketers to more cleanly analyze performance without piles of fake click traffic muddying their data.\u00a0\u00a0<\/span>\r\n\r\n\u201cAdvertisers want a clean data stream from start to finish, keeping their performance data as actionable as possible. We\u2019re excited to further strengthen our partnership with ironSource, to the benefit of our mutual clients,\u201d said Mark Kellogg, Head of Product Operations at Kochava.\u00a0<\/span>\r\n\r\nTo learn more about using click authentication on your next ironSource campaign tracked with Kochava, contact your Client Success Manager.\u00a0<\/span>\r\n\r\nNot a Kochava customer? <\/span>Contact us<\/span><\/a> today.\u00a0<\/span>\r\n\r\nAbout ironSource<\/b>\r\n\r\nWorking with the world\u2019s largest mobile game companies, ironSource is developing the industry’s leading growth engine for games. With a robust mobile ad mediation platform, mobile ad network, and a data-driven user acquisition platform, ironSource closes the monetization and marketing loop to empower game developers to turn their games into successful businesses. Founded in 2010, ironSource is a truly global company, with a strong local presence in Tel Aviv, London, New York, San Francisco, Beijing, Shenzhen, Bangalore, Seoul and Tokyo. Read more at<\/span> http:\/\/www.ironsrc.com<\/span><\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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