{"id":2456,"date":"2015-11-04T16:58:56","date_gmt":"2015-11-05T00:58:56","guid":{"rendered":"https:\/\/www.kochava.com\/?p=2456"},"modified":"2022-08-18T15:09:52","modified_gmt":"2022-08-18T22:09:52","slug":"kochava-named-idahos-innovative-company","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-named-idahos-innovative-company\/","title":{"rendered":"Kochava Named Idaho\u2019s Most Innovative Company"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid”][vc_column_text]SANDPOINT \u2014 Sandpoint-based Kochava was named Innovative Company of the Year by Idaho Innovation Awards for\u00a0its work with how people interact online.\r\n\r\nJeremy Grimm, director of publisher development, said\u00a0Kochava won the award Oct. 21, after going through an interview and the nomination process. He said the Idaho Technology Council takes nominations, and companies can self-nominate, which is what Kochava did.\r\n\r\n\u201cA couple of weeks later we were notified we were a finalist and needed to be in Boise,\u201d Grimm said.\r\n\r\nKochava works with companies, large and small, to help them know what platforms their applications are being downloaded from, and how that person interacts with the app. The companies advertise their application on different platforms, and Kochava tells them which platform is the most successful, which groups of people are most likely to download the app, and how they should spend their advertising funds.\r\n\r\n\u201cWe show them which platforms that person installed the app from,\u201d Grimm said. \u201cThey can see they are getting a good return.\u201d\r\n\r\nHe used CNN as an example and said that if someone was to download the CNN application from a site, such as Internet music company Pandora\u00a0where they have placed advertising,\u00a0then someone will get paid for the download.\r\n\r\n\u201cWhat they end up seeing is \u2018lift,\u2019 or higher return on their advertising investment,\u201d Grimm said.\r\n\r\nPart of what\u00a0Kochava offers is a measure of how the users are using the app. He said they use software codes inside the application to monitor the movements. This helps companies target the large usage areas and send incentives to those people. The process is anonymous and uses a device number, not the name of the person who owns the phone.\r\n\r\n\u201cIt doesn\u2019t get too spooky,\u201d Grimm said. \u201cPeople can limit ad-tracking on their phones.\u201d\r\n\r\nGrimm said that up until a few years ago, most advertising funds were spent on live television, in newspapers and in magazines. That has changed to mobile devices and the Internet.\r\n\r\n\u201cThose ad dollars are shifting away from mainstream,\u201d Grimm said, adding they are one of very few companies that detail and measure how an advertisement is performing.\r\n\r\nKochava has locations in Silicon Valley, Calif., Seattle, Beijing, South Korea and London. But most of the employees, or 58 of them,\u00a0work at the Sandpoint location.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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