{"id":25082,"date":"2019-12-16T14:40:21","date_gmt":"2019-12-16T22:40:21","guid":{"rendered":"https:\/\/www.kochava.com\/?p=25082"},"modified":"2022-08-18T14:59:15","modified_gmt":"2022-08-18T21:59:15","slug":"reengagement-made-easy-with-kochava-audiences","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/reengagement-made-easy-with-kochava-audiences\/","title":{"rendered":"Reengagement Made Easy with Kochava Audiences"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Drive growth from your existing users with dynamic audience segmentation<\/strong><\/p>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”40″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Are you tapping into the potential of your existing users? While user acquisition campaigns sow the seeds of brand awareness and new reach, reengagement campaigns can reignite users who know your brand and incentivize them to action.\u00a0<\/span>\r\n\r\nTargeting known users tends to be more cost effective and less fraudulent, at the same time strengthening user retention and boosting lifetime value (LTV). Over time, reengagement of existing users is a better investment\u00a0 yielding a higher return on investment (ROI) than new user acquisition.<\/span>\r\n\r\nEasily segment audiences in analytics<\/b>\r\n\r\nUsing Kochava, brands can measure not only app installs, but also in-app events throughout the engagement funnel. It’s important to track low, mid- and high-funnel events to provide identifiable drop-off points that can offer ideal opportunities for reengagement.<\/span>\r\n\r\nFor instance, an eCommerce app should measure:<\/span>\r\n