{"id":25507,"date":"2020-02-07T08:05:46","date_gmt":"2020-02-07T16:05:46","guid":{"rendered":"https:\/\/www.kochava.com\/?p=25507"},"modified":"2022-08-18T14:58:12","modified_gmt":"2022-08-18T21:58:12","slug":"will-ccpa-impact-you","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/will-ccpa-impact-you\/","title":{"rendered":"Will CCPA Impact You?"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

Businesses must comply with the new privacy regulations as of Jan. 1<\/strong><\/p>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”25508″ alignment=”center” animation=”None” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column_inner][\/vc_row_inner][vc_column_text]Today\u2019s economy is fueled by data. It\u2019s the foundation of nearly every industry, and businesses have become accustomed to collecting information from and about their consumers for various reasons, albeit for product and service recommendations to understanding behavior in order to personalize experiences. Although privacy settings and notifications are not new, recent large-scale data breaches and shifts in public perception have prompted several states and organizations to take a stronger stance on consumer data privacy.\u00a0<\/span>\r\n\r\nThe California Consumer Privacy Act (CCPA) made headlines when it was passed in 2018 for being one of the most extensive consumer data privacy regulations. With California\u2019s size and influence, the CCPA is expected to set a precedence for future privacy regulations, particularly at a federal level. The landmark act gives California residents increased control over the data businesses and organizations collect from them, including:\u00a0<\/span>\r\n