{"id":25728,"date":"2020-02-10T16:59:54","date_gmt":"2020-02-11T00:59:54","guid":{"rendered":"https:\/\/www.kochava.com\/?p=25728"},"modified":"2022-08-18T14:58:09","modified_gmt":"2022-08-18T21:58:09","slug":"smartlinks-just-got-smarter","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/smartlinks-just-got-smarter\/","title":{"rendered":"SmartLinks Just Got Smarter"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\r\n<p style=\"text-align: center\"><strong>Kochava\u2019s enhanced SmartLinks help you swiftly create links that will seamlessly route your users to any destination, without sacrificing tracking and attribution.<\/strong><\/p>\r\n[\/vc_column_text][vc_column_text]\r\n<h3><span style=\"font-weight: 400\">What\u2019s New with SmartLinks\u00a0<\/span><\/h3>\r\n<b>SmartLink<sup>TM<\/sup> associations<\/b><span style=\"font-weight: 400\">: Associate SmartLinks to media partners, agency partners, and\u00a0 campaigns.\u00a0<\/span>\r\n\r\n<b>Impression tracking<\/b><span style=\"font-weight: 400\">: Perform impression tracking for acquisition campaigns.<\/span>\r\n\r\n<b>Reengagement click-to-conversion tracking<\/b><span style=\"font-weight: 400\">: SmartLinks can act as acquisition and\/or reenagement trackers all in one. Simply choose the conversion events you\u2019d like to convert on, which can include installs and any post-install events you track.\u00a0<\/span>\r\n\r\n<b>Universal Links and App Links<\/b><span style=\"font-weight: 400\">:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kochava can attribute and track clicks from Universal Links (for iOS platform) and App Links (for Android) without having to send your users to a landing page first. You can deliver the best possible routing and deep linking experience for your users without sacrificing attribution and tracking.<\/span><\/li>\r\n<\/ul>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Universal Links and Apps Links hosted by Kochava will have a custom subdomain (your-brand-name.smart.link).<\/span><\/li>\r\n<\/ul>\r\n<b>Improved SmartLinks management:<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Archive app groups and SmartLinks\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Save time by using default and saved destinations during SmartLink creation<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Improved search, sort, and filter capabilities, and easier access to SmartLink details<\/span><\/li>\r\n<\/ul>\r\n<b>Full agency access for SmartLink management\u00a0<\/b>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Depending on level of access granted, agencies can create\/manage SmartLinks themselves or be assigned SmartLinks created by the advertiser<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Agencies will have full visibility into performance in either case<\/span><\/li>\r\n<\/ul>\r\n<b>Continued Support<\/b>\r\n\r\n<span style=\"font-weight: 400\">With the latest enhancements, there will be continued support of cost tracking, fraud mitigation, and attribution lookback window configuration at the partner and platform level.\u00a0<\/span>\r\n<h3><span style=\"font-weight: 400\">Steps to take prior to launch<\/span><\/h3>\r\n<b>Update recurring exports\/feeds as needed<\/b>\r\n\r\n<span style=\"font-weight: 400\">For SmartLink data ingested <\/span><span style=\"font-weight: 400\">after<\/span><span style=\"font-weight: 400\"> the release, the segment name will reflect the SmartLink name, the campaign name will reflect the old app group name for migrated SmartLinks, and the campaign name will reflect the chosen campaign name for newly created SmartLinks. We have added \u201csegment_name\u201d to all\u00a0 \u201c_primary\u201d tables in Kochava Query and have added \u201cSegment\u201d as a \u201csplit by\u201d option in summary reports. Recurring exports\/feeds containing SmartLink data should be updated to account for the new mapping.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25977&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][divider line_type=&#8221;No Line&#8221;][image_with_animation image_url=&#8221;25978&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]<b>Update app platform selection<\/b>\r\n\r\n<span style=\"font-weight: 400\">The \u201cPlatform Selection\u201d field on the Create\/Edit App screen will no longer be editable when the new SmartLinks feature is released. This is being done to support enhancements made to app groups. Newly created app groups may not reuse apps from another app group and may not contain multiple apps of the same platform. As an example, you will not be able to create an app group with two apps that both have \u201cWeb\u201d selected as the platform. To ensure you will be able to group your apps accurately, we recommend updating the platform selected for each of your apps to accurately reflect the traffic being sent to it.\u00a0<\/span>\r\n<h3><span style=\"font-weight: 400\">Steps to take prior or after launch<\/span><\/h3>\r\n<b>Update the Kochava SDK<\/b>\r\n\r\n<span style=\"font-weight: 400\">To use Kochava-hosted Universal Links and\/or App Links for deep linking and attribution, implement the latest SDKs for iOS (version 3.12) and Android (version 3.7.0). Integrating Universal Links and App Links can help improve the user experience and increase conversions.\u00a0<\/span>\r\n\r\n<b>Add Universal Links and App Link Support<\/b>\r\n\r\n<span style=\"font-weight: 400\">To take advantage of seamless deep linking for your users, complete the steps in <\/span><span style=\"font-weight: 400\">this <\/span><a href=\"https:\/\/support.kochava.com\/smartlinks-overview\/adding-universal-link-or-app-link-support\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">support doc<\/span><\/a><span style=\"font-weight: 400\"> and contact your Client Success Manager to kick off the integration process. If you have existing Kochava-hosted Universal Links or App Links, those will continue to be supported for use on Landing Pages. However, due to their platform-specific nature, they are not compatible with SmartLinks. Your Client Success Manager can help identify what steps are needed to achieve compatibility with SmartLinks.<\/span>\r\n\r\n<b>Check for media partner integrations<\/b><span style=\"font-weight: 400\">\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Not all current media partners are integrated for SmartLinks. Kochava has a running list of partners in the integration process and is continually adding more. If you\u2019re looking to use SmartLinks with a media partner, please notify your Client Success Manager.<\/span>\r\n<h3><span style=\"font-weight: 400\">Steps to take after launch<\/span><\/h3>\r\n<b>Create your first new App Group<\/b>\r\n\r\n<span style=\"font-weight: 400\">What happened to the old app groups? They still exist as the campaign name of migrated SmartLinks. You must create new app groups to create new SmartLinks. To create new app groups, follow the steps in this <\/span><a href=\"https:\/\/support.kochava.com\/creating-and-editing-smartlinks\/?scrollto=marker_3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">support doc<\/span><\/a><span style=\"font-weight: 400\">.<\/span>\r\n\r\n<span style=\"font-weight: 400\">App groups collect each platform version of a brand in one group, enabling you to create cross-platform SmartLinks to track paid and owned media campaigns. An app cannot be added to more than one app group and an app group may only contain one instance of each platform. After the launch, if you have not yet created a new app group, you will see a welcome message on the new app groups page, under the Apps &amp; Assets menu, explaining what to do.\u00a0<\/span>\r\n\r\n<b>Create your first new SmartLink<\/b>\r\n\r\n<span style=\"font-weight: 400\">What happened to the old SmartLinks? They will continue to route\/deep link users as they did before. They will surface on the new SmartLinks page in the UI. They cannot be edited, only archived. To create new SmartLinks, follow the steps in this <\/span><a href=\"https:\/\/support.kochava.com\/creating-and-editing-smartlinks\/?scrollto=marker_3\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">support doc<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">If the apps included have Universal Link or App Link support, you can choose to use or not use it each time you create a SmartLink (default will be to use it). If you choose to not use Universal Link\/App Link support for a given SmartLink, the start of the URL will look like \u201csmart.link\u201d, not \u201cyour-brand-name.smart.link.\u201d\u00a0<\/span>\r\n<h3><span style=\"font-weight: 400\">Changes in the User Interface<\/span><\/h3>\r\n<span style=\"font-weight: 400\">Menu structure<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">A new App Groups page has been added under \u201cApps &amp; Assets\u201d and a new SmartLinks page has been added under \u201cLinks\u201d to replace the Dynamic Routing page<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign Manager has moved under \u201cLinks\u201d<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SmartLinks created prior to launch will look slightly different in Campaign Manager<\/span><\/li>\r\n<\/ul>\r\n<h3><span style=\"font-weight: 400\">Migrated SmartLink before launch<\/span><\/h3>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25738&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\r\n<h3><span style=\"font-weight: 400\">Migrated SmartLink after launch <\/span><\/h3>\r\n[\/vc_column_text][image_with_animation image_url=&#8221;25737&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][vc_column_text]\r\n<h3><span style=\"font-weight: 400\">Newly Created SmartLinks<\/span><\/h3>\r\n[\/vc_column_text][image_with_animation image_url=&#8221;25739&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\r\n<h3><span style=\"font-weight: 400\">Working with Agencies<\/span><\/h3>\r\n<span style=\"font-weight: 400\">If you are working with an agency and would like them to create SmartLinks on your behalf, you will want to ensure that you have added them as a partner under Apps &amp; Assets &gt; Partner Configuration for each app included in the app group.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">If you are working with an agency, but prefer that they not create SmartLinks on your behalf, simply designate them as the agency partner each time you create a SmartLink. This will allow the agency to view the SmartLink and its performance.\u00a0<\/span>\r\n<h3><span style=\"font-weight: 400\">Postbacks for the new Media Partner integrations<\/span><\/h3>\r\n<span style=\"font-weight: 400\">You must enable postbacks specifically for the new platform-agnostic integrations, as these are separate and distinct from the platform-specific (Network Name &#8211; iOS, Network Name &#8211; Android, etc.) versions.<\/span>\r\n\r\n<span style=\"font-weight: 400\">When using SmartLinks with a media partner and agency, there must be postbacks enabled for the agency\u2019s traffic for each conversion event. If the agency is creating SmartLinks themselves, they can add the postbacks via their agency account. If you are creating SmartLinks for the agency, you can create postbacks for them as well under Apps &amp; Assets &gt; Partner Configuration and check the \u201cCreate for Agency\u201d box.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;25740&#8243; alignment=&#8221;&#8221; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\r\n<h3><span style=\"font-weight: 400\">Private Networks<\/span><\/h3>\r\n<span style=\"font-weight: 400\">If you want to associate a SmartLink to a Private Network, you need to ensure the Private Network is associated with every App in the App Group.\u00a0<\/span>\r\n<h3><span style=\"font-weight: 400\">Summary<\/span><\/h3>\r\n<span style=\"font-weight: 400\">The SmartLinks enhancements offer a cross-platform solution for all aspects of tracking and user routing. The improvements aim to make your work easier as a marketer and to help you create a better experience for your end users.<\/span>\r\n\r\n<span style=\"font-weight: 400\">For more information, reach out to your Client Success Manager.\u00a0<\/span>\r\n\r\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column&#8230;<\/p>\n","protected":false},"author":42,"featured_media":25743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,134,201],"tags":[],"class_list":{"0":"post-25728","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"category-links-and-deep-linking","9":"category-product-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/25728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=25728"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/25728\/revisions"}],"predecessor-version":[{"id":42221,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/25728\/revisions\/42221"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/25743"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=25728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=25728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=25728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}