{"id":25983,"date":"2020-02-28T13:55:05","date_gmt":"2020-02-28T21:55:05","guid":{"rendered":"https:\/\/www.kochava.com\/?p=25983"},"modified":"2022-08-18T14:58:03","modified_gmt":"2022-08-18T21:58:03","slug":"boost-your-deep-linking-strategy-with-the-power-of-smartlinkstm","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/boost-your-deep-linking-strategy-with-the-power-of-smartlinkstm\/","title":{"rendered":"Boost Your Deep Linking Strategy with the Power of SmartLinks\u2122"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_link_target=&#8221;_self&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][vc_column_text]\r\n<p style=\"text-align: center\"><strong>Announcing Kochava\u2019s latest enhancements to SmartLinks. <\/strong><\/p>\r\n[\/vc_column_text][vc_row_inner column_margin=&#8221;default&#8221; text_align=&#8221;left&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_position=&#8221;all&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; overlay_strength=&#8221;0.3&#8243; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; bg_image_animation=&#8221;none&#8221;][image_with_animation image_url=&#8221;26002&#8243; alignment=&#8221;center&#8221; animation=&#8221;None&#8221; hover_animation=&#8221;none&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221; margin_top=&#8221;50&#8243; margin_bottom=&#8221;50&#8243;][\/vc_column_inner][\/vc_row_inner][vc_column_text]<span style=\"font-weight: 400\">Kochava SmartLinks have long been a valuable tool for marketers to measure click-through conversions against acquisition campaigns via owned media channels like email, social, mobile web, and more. One powerful link has been capable of detecting the user\u2019s platform and deep linking them to the appropriate app store or web-based destination, with full support for deferred deep linking when the target app wasn\u2019t installed.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">In a fresh round of exciting enhancements, SmartLinks now sport a host of added capabilities. These include:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">SmartLinks integrations for use with DSPs, networks and other paid media partners,\u00a0 allowing marketers to leverage SmartLinks beyond owned media.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Full support for tracking of reengagement campaigns with customizable conversion goals based on app open, registration, purchase or any other custom event.\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Impression tracking for view-through attribution on acquisition campaigns.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Smoother Universal Link and App Link routing without interstitial landing pages. Plus, built-in tracking for full-funnel attribution on Universal Links and App Links.<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Enhanced SmartLinks creation and management functionality, with support for agency partner access<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Extended platform detection and routing support to include Internet of Things (IoT) devices (Roku, Android TV, VR gear, PlayStation, and beyond.)<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">And much more.\u00a0<\/span><\/li>\r\n<\/ul>\r\n<b>Applying SmartLinks\u00a0<\/b>\r\n\r\n<span style=\"font-weight: 400\">With the overwhelming amount of ads and content available online, marketers need to create a positive and seamless user experience. SmartLinks are perfect for acquisition and reengagement campaigns across any channel. Whether your campaign begins as an owned one through email, social feeds, or a web banner, or as a paid display campaign with an ad network, you can measure users from ad view through the click and down the funnel to conversion\u2014all with SmartLinks.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Learn more about SmartLinks and request a demo <\/span><a href=\"https:\/\/www.kochava.com\/smartlinks\/\"><span style=\"font-weight: 400\">here<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Existing clients, please contact your Client Success Manager or email <\/span><a href=\"mailto:support@kochava.com\"><span style=\"font-weight: 400\">support@kochava.com<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; overlay_strength=&#8221;0.3&#8243; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column&#8230;<\/p>\n","protected":false},"author":55,"featured_media":26003,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-25983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/25983","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=25983"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/25983\/revisions"}],"predecessor-version":[{"id":29909,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/25983\/revisions\/29909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/26003"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=25983"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=25983"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=25983"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}