{"id":30088,"date":"2020-07-17T08:36:18","date_gmt":"2020-07-17T15:36:18","guid":{"rendered":"https:\/\/www.kochava.com\/?p=30088"},"modified":"2022-08-18T14:47:01","modified_gmt":"2022-08-18T21:47:01","slug":"app-subscriptions-and-the-art-of-retention","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/app-subscriptions-and-the-art-of-retention\/","title":{"rendered":"App Subscriptions and the Art of Retention"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Track subscription events with Kochava to maintain a happy and healthy audience of subscribers.<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]In the past year, subscription mobile apps have rocketed in popularity, netting an impressive $120B in revenue last year, according to <\/span>an App Annie report<\/span><\/a>, with non-gaming app subscriptions growing in popularity year-over-year. While a subscription model is an ideal way of securing revenue and consumer adoption of subscriptions has been growing, measurement remains key to user retention, or else consumer acquisition costs will outweigh your profits.<\/span>\r\n\r\nObtaining app subscribers is a major win in user acquisition as these are typically high-quality users committed to using your app on a regular basis, or at least considering it with a trial. With subscriptions, user retention is key for profitability, and marketers need to understand the user experience and the behaviors shown.<\/span>\r\n

Measuring app subscriptions<\/h4>\r\nCongratulations, you\u2019ve won users to begin a trial, but don\u2019t stop measuring there. From the moment a user signs up, you begin your courtship with them through reengagement. While there\u2019s no \u201cset and forget\u201d formula to this, with proper preparation and measurement, you can understand your audience, increase or maintain retention, and keep them engaged with content they enjoy.<\/span>\r\n\r\nKeep in mind that not all users subscribe for the same reasons so don\u2019t treat them the same way. User engagement metrics and audience segmentation are key to understanding your users as individuals and retaining them. To do this, you\u2019ll need to have your key performance indicators and cross-app tracking capabilities in place when you launch your campaigns.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Key components to measuring app subscriptions<\/h4>\r\nJust like some marketers focus heavily on installs, marketers of subscription apps sometimes only focus on the trial sign-up event as the endpoint of conversion and overlook other important metrics to measure and evaluate ongoing user engagement, such as content sessions and time spent in the app. Here are key metrics to keep in mind.<\/span>\r\n