{"id":30100,"date":"2020-07-09T16:38:45","date_gmt":"2020-07-09T23:38:45","guid":{"rendered":"https:\/\/www.kochava.com\/?p=30100"},"modified":"2022-08-26T10:09:59","modified_gmt":"2022-08-26T17:09:59","slug":"getting-prepared-for-ios-14","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/getting-prepared-for-ios-14\/","title":{"rendered":"Getting Prepared for iOS 14"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Frequently asked questions & steps you should take.<\/h2>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]Posted July 9, 2020<\/em>\r\n\r\nUPDATE:<\/strong> Since the original release of this post, updates to Apple’s User Privacy and Data Use policy resulted in new restrictions on certain attribution practices. See iOS 14+ restrictions on probabilistic attribution here<\/a>.\r\n\r\n \r\n\r\niOS 14 is changing the advertising game, there\u2019s no doubt about it. New content is being pushed out every day talking about the end of the IDFA as we know it, the future of the SKAdNetwork, and the many questions that still remain unanswered. It can be a lot of information to process, and you don\u2019t have to do it alone.\u00a0<\/span>\r\n\r\nWe want to help you get answers to frequently asked questions and understand steps you can take immediately to prepare for iOS 14\u2019s release this coming Fall.\u00a0<\/span>\r\n

<\/h4>\r\n \r\n

FAQ & Recommended Steps<\/h3>\r\n

<\/h4>\r\n \r\n

Attribution & Measurement<\/h4>\r\n\r\n
\r\n\r\n

How will the AppTrackingTransparency (ATT) framework impact attribution?<\/h4>\r\nNOTE: The proposals originally presented in this section are no longer applicable. The use of probabilistic attribution on iOS 14+ is subject to a user’s opt-in decision through Apple’s AppTrackingTransparency (ATT) framework. See full iOS 14+ restrictions<\/a>. For more information on privacy-compliant attribution for iOS 14.5, download our free guide<\/a>.\r\n\r\n \r\n

Will device-level measurement still be possible?<\/h4>\r\nAnswer: <\/b>If you presently rely on the IDFA for segmenting devices in your internal data warehouse, reporting, and other device-level analysis exercises, start switching to the IDFV (identifier for vendors) or your own internal device identifier. iOS 14 changes will not impact device-level measurement and data within Kochava. In addition to the IDFV, we generate an internal Kochava device ID used to distinguish unique devices across reporting, analytics, and other systems. Make sure you update your reporting API pulls, postback templates, and any other data mining processes to factor in the IDFV and\/or Kochava device ID, to use as a new primary key for device segmentation in your own systems.\u00a0<\/span>\r\n\r\nSteps You Can Take:<\/b>\r\n