{"id":30325,"date":"2020-07-20T08:45:28","date_gmt":"2020-07-20T15:45:28","guid":{"rendered":"https:\/\/www.kochava.com\/?p=30325"},"modified":"2022-08-18T14:47:01","modified_gmt":"2022-08-18T21:47:01","slug":"reddit-ads-takes-optimization-to-the-next-level","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/reddit-ads-takes-optimization-to-the-next-level\/","title":{"rendered":"Reddit Ads Takes Optimization to the Next Level"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

The Kochava partner enhances integration with real-time postback support.<\/h3>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]Reddit is home to 430 million monthly active users who are part of more than 130,000 communities, highly engaged in a wide variety of topics and interests. With more than 70% of Reddit users active on their mobile app, Reddit Ads offers mobile advertisers a platform to reach qualified audiences based on specific interests and passions.<\/span>\r\n\r\nA longstanding partner of Kochava, Reddit has now added support for highly secure app install and event postbacks, which enables real-time feedback on campaign conversions, for deeper insights and increased performance.<\/span>\r\n\r\n\u201cWe\u2019re excited to roll-out this update with Kochava\u2014it\u2019s an important part of our evolving commitment to meet the needs of our advertisers. These improvements will provide immediate, deep insights and streamlined management of performance campaigns for our clients,\u201d said Katie Gold, Product Marketing Manager at Reddit.<\/span>\r\n\r\nThe postbacks to Reddit will combine campaign and post-install performance data in one consolidated view within the Reddit Ads dashboard. This will help advertisers save valuable time in understanding the impact and longer term customer lifetime value driven by their Reddit campaigns.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Advertisers can create and manage their Reddit Ads postbacks within the Partner Configuration dashboard of the Kochava interface. Those already running campaigns can coordinate with their Reddit Ads representative to add the postbacks for installs and any other events they track through Kochava. See here for more information and <\/span>support documentation<\/span><\/a>.<\/span>\r\n\r\nFor those setting up a Reddit Ads campaign for the first time, the necessary tracking links and postbacks can be set up in minutes. See <\/span>here<\/span><\/a> for more information.<\/span>\r\n

About Reddit Ads<\/h4>\r\nReddit is a network of more than 130,000 passionate communities and home to a highly-engaged, mobile-first audience. Through Reddit Ads, brands looking to diversify their channel mix can reach over 430 million monthly users that can\u2019t be found on other platforms.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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