{"id":30960,"date":"2020-08-06T16:52:22","date_gmt":"2020-08-06T23:52:22","guid":{"rendered":"https:\/\/www.kochava.com\/?p=30960"},"modified":"2023-07-13T10:53:56","modified_gmt":"2023-07-13T17:53:56","slug":"kochava-unveils-support-for-skadnetwork","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-unveils-support-for-skadnetwork\/","title":{"rendered":"Kochava Unveils Support for SKAdNetwork"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h2 style=\"text-align: center\">Offering a standard adoption approach for <span style=\"font-weight: 400\">advertisers and registered SKAd networks <\/span><\/h2>\n[\/vc_column_text][vc_column_text]<span style=\"font-weight: 400\">Every advertiser and participating SKAd network has important decisions to make over the coming months as to how, and if, they\u2019ll adopt Apple\u2019s SKAdNetwork. SKAd provides a means to anonymously attribute an install to a given ad network and by design, only allows aggregate reporting of ad network performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">SKAd has some limitations, and it should not be considered as replacement for IDFA-based or probabilistic device-level attribution provided by mobile measurement partners (MMPs). For example, it is not possible to use SKAd to attribute an individual click to an install at the device level. Another caveat is that <\/span><a href=\"https:\/\/www.kochava.com\/apples-skadnetwork-more-questions-than-answers\/\"><span style=\"font-weight: 400\">SKAd does not send real-time conversion postbacks to ad networks<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Other known limitations of SKAd include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No view-through attribution or impression visibility<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No row-level install or in-app conversion reporting (aggregated conversions only)<\/span><\/li>\n<li><span style=\"font-weight: 400\">No reengagement\/retargeting support<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">No device ID or user-level visibility<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Campaign tracking parameter limited to values (1-100)<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lack of real-time postback signals for optimization<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Inability to perform multi-touch attribution with reporting of influencers<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Lack of clarity around attribution configurability<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">For the foreseeable future, the SKAd will live alongside tools, like Kochava, that offer real-time, row-level attribution insights consented to and based on the IDFA where appropriate and probabilistic in the absence of app tracking consent.\u00a0<\/span><\/p>\n<h4>Kochava is uniquely positioned to support Apple\u2019s SKAdNetwork<\/h4>\n<p><span style=\"font-weight: 400\">The real-time network infrastructure, 4,500+ integrated partner footprint, and data syndication capabilities developed by Kochava to serve the largest enterprise brands in the world puts us in prime position to help provide standardization and scalability to SKAd adoption for advertisers and participating SKAd networks.\u00a0<\/span><\/p>\n<h4>Snapshot of Kochava SKAd Solutions<\/h4>\n<table>\n<tbody>\n<tr>\n<td style=\"text-align: left\" colspan=\"2\"><\/td>\n<\/tr>\n<tr>\n<td><i><span style=\"font-weight: 400\">For Advertisers<\/span><\/i><\/td>\n<td><i><span style=\"font-weight: 400\">For Registered SKAd Networks\u00a0<\/span><\/i><\/td>\n<\/tr>\n<tr>\n<td>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Will automatically make SKAd calls on advertiser\u2019s behalf<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Will wrap functionality in upcoming SDK release for iOS 14<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Will provide SKAd advertiser report<\/span><\/p>\n<\/td>\n<td>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Will have registration for branded ingestion endpoints where ad networks can have their SKAd postbacks delivered<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Will syndicate postback data to mobile measurement partner (MMP) on ad network\u2019s behalf<\/span><\/p>\n<p style=\"text-align: left\"><span style=\"font-weight: 400\">Will provide standardized and consistent reporting API for query by network and\/or MMP<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-weight: 400\">Kochava is working with partners across the ecosystem to establish a standard reporting framework usable by any MMP and produced by any ad network using SKAd for deterministic, cohort-based attribution reporting. Due to the limitations of SKAd and postback delays from Apple to ad networks, Kochava understands the value in having a consistent reporting structure. It will facilitate ad networks to report on SKAd cohort outcomes and enable MMPs to consume the cohort reporting to augment real-time results based on probabilistic attribution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">By standardizing reporting between vendors, Kochava will consume the cohort-based measurement signal produced via SKAd participants and box-balance the cohorts against the resulting attributed conversions from probabilistic measures. This will enable marketers to validate probabilistic efforts with the signal from SKAd despite being cohort-based and not device-based.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Kochava has experience providing incrementality reports which deliver aggregated cohort insights and quantify relative lift-over-base performance on a per-channel or campaign basis. Our expertise in this area over the past few years will serve our customers well as we deliver a differentiated value proposition to marketers who scale omnichannel media efforts. Further, the ability to link exposure against control and cross-reference with cohort-based attribution via SKAd enables marketers to remain informed in their media efforts.<\/span><\/p>\n<h4>Handling SKAd calls for advertisers<\/h4>\n<p><span style=\"font-weight: 400\">In SKAd, the advertised app is responsible for making two calls: the <\/span><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/2943654-registerappforadnetworkattributi\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">registerAppForAdNetworkAttribution()<\/span><\/a><span style=\"font-weight: 400\"> or <\/span><a href=\"https:\/\/developer.apple.com\/documentation\/storekit\/skadnetwork\/3566697-updateconversionvalue\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">updateConversionValue(_:)<\/span><\/a><span style=\"font-weight: 400\">.<\/span><span style=\"font-weight: 400\"> The upcoming Kochava SDK for iOS 14 will wrap these calls and\/or make these calls automatically on the developer&#8217;s behalf, simplifying the adoption effort for our advertiser customers. All other SKAd functionality takes place server-side via the postback, which is sent to the ad network&#8217;s specified postback URL.\u00a0<\/span><\/p>\n<h4>Handling SKAd postback data for networks registered with SKAd<\/h4>\n<p><span style=\"font-weight: 400\">Ad networks will be looking to integrate with SKAd in some way in order to gain insights on Apple-reported attributions and support advertisers who demand adoption.<\/span><\/p>\n<p><span style=\"font-weight: 400\">When an ad network registers with SKAd, Apple accepts a single endpoint for sending attribution information. While the ad network could choose to ingest this data themselves, that approach poses several challenges that could hinder adoption.<\/span>[\/vc_column_text][vc_custom_heading text=&#8221;Inherent challenges to ad networks handling SKAd postback data&#8221; font_container=&#8221;tag:div|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;sidebar-text-highlight&#8221;][vc_column_text]\n<ol>\n<li>The ad network must take on the cost burden to support the new infrastructure to ingest, store, and syndicate SKAd data to other parties.<\/li>\n<li>Ad networks are unlikely to follow one standard and consistent reporting model, resulting in a wide array of formats that will complicate interoperability between partners.<\/li>\n<li>Advertisers and MMPs will have to rely on a party that is not impartial and unbiased to access attribution data reported by SKAd.<\/li>\n<\/ol>\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_custom_heading text=&#8221;How Kochava solves for these challenges&#8221; font_container=&#8221;tag:div|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;sidebar-text-highlight&#8221;][vc_column_text]\n<ol>\n<li>Kochava already has the network infrastructure and real-time syndication capabilities to handle SKAd postback data on behalf of networks, alleviating an unnecessary cost burden for ad networks.<\/li>\n<li>Kochava will provide a standard and consistent reporting model for scalability and interoperability between ecosystem parties.<\/li>\n<li>Kochava has no vested interest or bias in the attribution outcomes reported by SKAd.<\/li>\n<\/ol>\n[\/vc_column_text][image_with_animation image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;Fade In&#8221; animation_easing=&#8221;default&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;full_width_content&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; bg_color=&#8221;#fbfbfb&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;right&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; centered_text=&#8221;true&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;20&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1598457563068{padding-bottom: 10px !important;}&#8221;]\n<h3 style=\"font-size: 30px;text-align: center;line-height: 50px\">Are you ready for iOS 14?<\/h3>\n[\/vc_column_text][vc_column_text]\n<h3 style=\"line-height: 35px;font-size: 20px;text-align: center\">Get the support and updates you need.<\/h3>\n[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; top_padding=&#8221;30&#8243; bottom_padding=&#8221;30&#8243; text_align=&#8221;left&#8221; row_position=&#8221;default&#8221; row_position_tablet=&#8221;inherit&#8221; row_position_phone=&#8221;inherit&#8221; overflow=&#8221;visible&#8221; pointer_events=&#8221;all&#8221;][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;large&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-1&#8243; icon_family=&#8221;none&#8221; text=&#8221;Talk to an Expert&#8221; url=&#8221;#form&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][nectar_btn size=&#8221;large&#8221; open_new_tab=&#8221;true&#8221; button_style=&#8221;regular&#8221; button_color_2=&#8221;Extra-Color-1&#8243; icon_family=&#8221;none&#8221; text=&#8221;Subscribe for Updates&#8221; url=&#8221;https:\/\/www.kochava.com\/subscribe-for-updates\/?source=kochava-unveils-support-for-skadnetwork&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][vc_column_inner column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; overflow=&#8221;visible&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/6&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column_inner][\/vc_row_inner][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\n<h4>Coming Soon: Ad network registration for SKAd support<\/h4>\n<p><span style=\"font-weight: 400\">Ad networks will soon be able to register with Kochava for SKAd support. Here\u2019s a preview of how the process will work.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The ad network creates a free Kochava account.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">As part of the onboarding process for SKAd support, ad networks choose a custom subdomain and generate the endpoint (eg, partner-name.adsmeasurement.com\/skadnetwork) that they\u2019ll provide during SKAd registration for postbacks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Via integration management, the ad network can grant access to SKAd data to any MMP for specific app IDs. MMP access will be limited to only those SKAd conversions where the app ID matches one of those specified by the ad network.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The ad network shares the access key with the MMP.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The ad network inputs their adsmeasurement.com endpoint as the company URL when integrating with SKAd. This allows Kochava to receive conversion signals from SKAd on their behalf. <\/span><i><span style=\"font-weight: 400\">(NOTE: This also requires that the advertiser is sending their install\/event singal to SKAd. The native Kochava iOS SDK will be updated with this capability for Kochava advertiser customers.)\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Upon receipt of delayed SKAd postbacks for the ad network, Kochava syndicates them to the designated MMP\u2019s via real-time postbacks.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kochava stores the SKAd data, generating standardized reporting available via the API.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">The SKAd data report (including all traffic for all MMPs, all campaigns) is also available in an account dashboard for export.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400\">Are you an ad network, publisher, or DSP with questions? Contact <\/span><a href=\"mailto:integrations@kochava.com\"><span style=\"font-weight: 400\">integrations@kochava.com<\/span><\/a><span style=\"font-weight: 400\">.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Are you an advertiser? Stay tuned for more announcements on our upcoming SDK release for iOS 14. For questions, contact your Client Success Manager, or email <\/span><a href=\"mailto:Support@Kochava.com\"><span style=\"font-weight: 400\">Support@Kochava.com<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_raw_html]JTNDaW1nJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZzdG9yYWdlLmdvb2dsZWFwaXMuY29tJTJGa29jaGF2YS13ZWIlMkYyMDIwJTJGMDclMkZiLXdpbHNvbi1jaXJjbGUucG5nJTIyJTIwYWxpZ24lM0QlMjJsZWZ0JTIyJTIwc3R5bGUlM0QlMjJ3aWR0aCUzQSUyMDEyMHB4JTNCJTIwcGFkZGluZy1yaWdodCUzQSUyMDIwcHglM0IlMjIlM0U=[\/vc_raw_html][vc_column_text]<strong>Brian Wilson &#8211; Director of Product Management<br \/>\n<\/strong>Kochava[\/vc_column_text][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; class=&#8221;form-wrapper&#8221; id=&#8221;form&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; form_id=&#8221;pardot&#8221; action_url=&#8221;https:\/\/info.kochava.com\/l\/838303\/2020-08-06\/5lrqc&#8221; ret_url=&#8221;https:\/\/www.kochava.com\/thank-you\/?source=ios14&#8243; product_family_c=&#8221;Kochava.com &#8211; iOS 14 &#8211; Demo Request&#8221; lead_source_detail=&#8221;iOS 14 Demo Request&#8221; offer_type_c=&#8221;Demo Request&#8221; campaign_id=&#8221;7013u000000mmvkAAA&#8221; row_width=&#8221;small-12 medium-6&#8243; country=&#8221;show&#8221; website=&#8221;show&#8221; phone=&#8221;show&#8221; comments=&#8221;show&#8221; comments_width=&#8221;12&#8243; comments_label=&#8221;Comments\/Notes:&#8221; customer_type=&#8221;&#8221; att_provider=&#8221;show&#8221; integrations=&#8221;&#8221; industry=&#8221;&#8221; custom_input=&#8221;&#8221; custom_input_2=&#8221;&#8221; check_box_choices=&#8221;show&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][divider line_type=&#8221;Full Width Line&#8221; line_thickness=&#8221;1&#8243; divider_color=&#8221;default&#8221;][vc_custom_heading text=&#8221;Talk to an Expert&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; css=&#8221;.vc_custom_1598472656048{padding-top: 60px !important;padding-bottom: 60px !important;}&#8221;][vc_raw_js el_id=&#8221;marketo-wrapper-gen&#8221;]JTNDc2NyaXB0JTIwc3JjJTNEJTIyJTJGJTJGbHAua29jaGF2YS5jb20lMkZqcyUyRmZvcm1zMiUyRmpzJTJGZm9ybXMyLm1pbi5qcyUyMiUzRSUzQyUyRnNjcmlwdCUzRSUyMCUzQ2Zvcm0lMjBpZCUzRCUyMm1rdG9Gb3JtXzEwODAlMjIlM0UlM0MlMkZmb3JtJTNFJTIwJTNDc2NyaXB0JTNFTWt0b0Zvcm1zMi5sb2FkRm9ybSUyOCUyMiUyRiUyRmxwLmtvY2hhdmEuY29tJTIyJTJDJTIwJTIyNjgwLUpGTC00NzMlMjIlMkMlMjAxMDgwJTI5JTNCJTNDJTJGc2NyaXB0JTNF[\/vc_raw_js][divider line_type=&#8221;No Line&#8221; custom_height=&#8221;50px&#8221;][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":80,"featured_media":31179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-30960","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/30960","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/80"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=30960"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/30960\/revisions"}],"predecessor-version":[{"id":50123,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/30960\/revisions\/50123"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/31179"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=30960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=30960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=30960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}