{"id":31709,"date":"2020-08-26T15:30:28","date_gmt":"2020-08-26T22:30:28","guid":{"rendered":"https:\/\/www.kochava.com\/?p=31709"},"modified":"2022-08-18T14:42:57","modified_gmt":"2022-08-18T21:42:57","slug":"no-idfa-no-problem-owned-media-for-reengagement-in-an-idfa-less-world","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/no-idfa-no-problem-owned-media-for-reengagement-in-an-idfa-less-world\/","title":{"rendered":"No IDFA? No Problem: Owned Media For Reengagement In An IDFA-less World"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Maximize your owned media channels and use push notifications for reengagement.<\/span><\/h2>\r\n[\/vc_column_text][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” centered_text=”true” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”31784″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]You\u2019re about to lose device IDs for paid reengagement targeting\u2014at least on a good share of your iOS audience. With the launch of iOS 14 in September, Apple will begin requesting user consent for tracking through their<\/span> AppTrackingTransparency<\/span><\/a> framework. Because the opt-in rate is expected to be low, advertisers will have to measure, target, and reengage without an IDFA for targeting.<\/span>\r\n\r\nThe good news? It won\u2019t affect marketing on owned media channels (email, social, web banners, etc.) and through push notifications. They\u2019re here to save the day and your budget too, because owned media doesn\u2019t rely on an IDFA the same way paid in-app retargeting does. Let\u2019s explore these alternative avenues that advertisers can take to reengage their users.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Push notification campaigns<\/h4>\r\nDid you know that push notifications work on push tokens, not the IDFA?<\/span>\u00a0For any of your users who have opted in to receive push notifications, you can easily create audience segments in Kochava Analytics based on user behavior, specific events, or even engagement funnel drop-off such as an abandoned cart or incomplete game level.<\/span>\r\n\r\nUse push notifications with predictive<\/span> churn modeling<\/span><\/a> to reach users at high risk for abandoning the app. Churn modeling analyzes user behavior and categorizes them into groups by flight risk (high, medium-high, medium-low, or low). Once segmented, you can reengage users and incentivize them to return with a special offer or enticing call to action.<\/span>\r\n\r\nTest for success: <\/b>Test various push messages with your audiences via the A\/B\/n multivariate testing functionality. Marketers can choose from three distinct models (continuous, progressive, full redirect)\u00a0<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1598461803094{border-radius: 15px !important;}”]CONTINUOUS<\/b>\r\n\r\nOngoing, real-time performance feedback adjusts weighting of message<\/span>\r\n\r\nvariants based on open rates<\/span>\r\n\r\nFULL REDIRECT<\/b>\r\n\r\nGives 100% weight to the highest-performing message after 72 hours<\/span>\r\n\r\nPROGRESSIVE<\/b>\r\n\r\nInitially adjusts weighting after 48 hours based on performance, then<\/span>\r\n\r\nre-adjusts every 24 hours thereafter until one variant rises to 100% weight<\/span>[\/vc_column_text][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]With each option, the system automatically optimizes to the most responsive messaging to maximize total performance.[\/vc_column_text][image_with_animation image_url=”31783″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1599601407543{padding-top: 10px !important;}”]\r\n

Email<\/h4>\r\nGot email? This tried and true method of engagement is a sure way to reengage existing users who have shared their email address with you. Leverage Kochava <\/span>SmartLinks<\/span><\/a>TM<\/sup><\/span> to add trackable links within the email body, banner, or footer. Or grab the QR code for your SmartLink and place it in the email, enabling your users to scan it with their phone if they\u2019ve opened your email on their laptop or computer. You can also leverage our integrations with systems such as Salesforce and other email service providers.\u00a0<\/span>[\/vc_column_text][image_with_animation image_url=”29441″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][vc_column_text]\r\n

Social<\/h4>\r\nUse SmartLinks on your own (unsponsored) social posts to gauge what conversions you\u2019re driving. Do you use influencers or content creators who post on your social media channels? With one SmartLink, you can capture the dynamic ID of the content being consumed and direct users to the correct app store to download the app. When users first launch the app, Kochava attributes the install back to the click.<\/span>\r\n

Website Banners<\/h4>\r\nAdd a SmartLink to your website banners, footers, and interstitial ads. Track the calls to action on each with the same link to dynamically route users to the right app store for download and then to the content displayed on the website in the app on first launch.\u00a0<\/span>\r\n

Dynamic QR codes<\/h4>\r\nQR codes are not new to marketing, but with nearly every smartphone having QR code detection built into its camera app, they\u2019re a great direct response mechanism across a variety of mediums. Marketers can export QR codes for any of their SmartLinks right from the Kochava dashboard to use on signage, product packaging, or out-of-home (OOH) ads and have the ability to measure scans in real time. QR codes are flexible and can be an easy addition to an email newsletter or even a direct mail campaign. No IDFA is needed either.<\/span>\r\n

Tap into your owned media<\/h4>\r\nApple\u2019s upcoming iOS 14 has brought about much uncertainty in mobile marketing especially as it relates to reengagement. Reengagement through owned media is a valuable resource to tap into whether you have access to device IDs or not. Owned media campaigns and SmartLinks are valuable not only as a way to reach iOS 14 users but also a cost-effective way to reengage them.<\/span>\r\n\r\nFor more information about owned media campaigns, read more about<\/span>\u00a0deep linking with<\/span> SmartLinks<\/span><\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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