{"id":32034,"date":"2020-09-03T15:44:06","date_gmt":"2020-09-03T22:44:06","guid":{"rendered":"https:\/\/www.kochava.com\/?p=32034"},"modified":"2022-08-26T10:16:53","modified_gmt":"2022-08-26T17:16:53","slug":"apple-delays-portions-of-ios-14","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/apple-delays-portions-of-ios-14\/","title":{"rendered":"Apple Delays Portions of iOS 14"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Industry gets added breathing room to adapt, prepare, and learn.<\/span><\/h3>\r\n[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”32153″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default”][vc_column_text]Apple\u2019s September 3rd <\/span>announcement<\/span><\/a> is sure to provide a much-needed sigh of relief for the digital advertising industry which has been reeling since announcements at the Worldwide Developers Conference (WWDC) in June. While the final release schedule for iOS 14 itself is still up in the air, app developers will have more time to curate details for their new privacy information section on their App Store product pages and prepare for the implications of the AppTrackingTransparency (ATT) framework.\u00a0<\/span>\r\n\r\nMore specifically, developers will be able to submit their updated privacy information via App Store Connect by the end of October, with rollout of the feature to the end-user by end of 2020. For the ATT framework, developers will not be required to obtain permission for tracking until early 2021.\u00a0\u00a0\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”31784″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default”][vc_column_text]\r\n

This is a gift. Make the most of it<\/h4>\r\nAt Kochava, we won\u2019t be slowing down our efforts to equip our advertiser customers and partners for iOS 14. This added window of time is a gift and we intend to make the most of it with additional features that were not already planned pre-iOS 14 and new products and tools that serve the larger ecosystem given the changes. Our recommendation to others is to also make the most of the extended timeline.<\/span>\r\n

A sneak preview into the post-ATT-enforcement world<\/h4>\r\nWhile it sounds like the ATT framework’s enforcement will now be delayed, the optionality may point to Apple seeking to strike a balance between minimizing disruption to the industry and providing developers with a testing environment that allows for preparation ahead of their planned enforcement.<\/span>\r\n\r\nSuppose that for a window of time (+\/- 3 months), the IDFA will continue to be available (assuming the ATT framework was not initially included). This would give developers an opportunity to test opt-in rates outside the framework and prior to full enforcement. This overlap period could offer a moment wherein measurement data from deterministic SKAdNetwork attribution can be compared to deterministic attribution as provided by mobile measurement providers (MMPs). Such a comparison would offer a wealth of insights on what the market can expect after ATT is enforced.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Opportunities for advertisers<\/h4>\r\nWhat is certain is that the identifier for advertisers (IDFA) will remain available into early 2021. Advertisers should take this moment to:\u00a0<\/span>\r\n