{"id":34125,"date":"2020-10-28T08:27:13","date_gmt":"2020-10-28T15:27:13","guid":{"rendered":"https:\/\/www.kochava.com\/?p=34125"},"modified":"2024-01-10T11:45:41","modified_gmt":"2024-01-10T19:45:41","slug":"publisher-tools-for-the-ios-14-age-and-beyond","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/publisher-tools-for-the-ios-14-age-and-beyond\/","title":{"rendered":"Publisher Tools for the iOS 14 Age and Beyond"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_custom_heading text=”Announcing Kochava for Publishers\u2014part of the Marketers Operating System\u00ae” font_container=”tag:h3|text_align:left”][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n

2020 – A year to remember<\/span><\/h4>\r\n2020 will undoubtedly be a year to remember. It has brought with it unprecedented challenges to the status quo of how publishers and advertisers operate in the digital advertising ecosystem. The COVID-19 pandemic dealt a harsh blow to many brands across a variety of verticals. Then came Apple\u2019s Worldwide Developer Conference (WWDC) in June, where Apple\u2019s announcements related to iOS 14 and the IDFA becoming opt-in sent further shockwaves\u2014casting doubts on the future of in-app ad spend on iOS.\u00a0<\/span>\r\n\r\nIn the months since WWDC, Kochava has been at the table of unprecedented discussions with advertisers whom we have long served on a demand-side front as an omni-channel measurement and attribution platform. The biggest enterprise players within this roster at the same time also operate as major publishers in the space and are facing fresh uncertainty in how they will operate and rapidly adapt to new challenges. In the spirit of the customer-driven innovation that has guided Kochava across the past decade, we\u2019re unveiling new solutions to serve our customers in their capacity as publishers as much as we do in their capacity as advertisers.\u00a0<\/span>\r\n

The Marketers Operating System\u00ae<\/sup><\/h4>\r\nWhat has never been clearer is how intrinsically tied together both the supply and demand sides of the digital advertising ecosystem really are. Identifiers like the IDFA for iOS and the third-party cookie on the web have long allowed a disconnect of sorts between these two ends of the ecosystem\u2014as they transacted anonymously on these static identifiers while keeping their distance. Now as the IDFA and third-party cookie face their demise, these two sides must work more closely together than ever before.\u00a0<\/span>\r\n\r\nAt the end of the day, both are seeking to market to the same end-user\u2014the customer at the heart of advertising. Advertisers on the demand side need publishers on the supply side, just as much as the publishers need the advertisers. One side cannot succeed without the other. If one side fails, all sides fail.\u00a0<\/span>\r\n\r\nThe Marketers Operating System\u00ae (m\/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m\/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m\/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m\/OS facilitates success by making data accessible and actionable to maximize ROI.<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” top_padding=”40″ bottom_padding=”40″ text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”34406″ image_size=”full” animation_type=”entrance” animation=”Fade In” animation_easing=”default” animation_movement_type=”transform_y” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” overflow=”visible” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n

Kochava for Publishers (K4P)<\/h4>\r\nWhat to expect from Kochava for Publishers<\/a>:<\/span>\r\n