{"id":34340,"date":"2020-11-09T08:00:19","date_gmt":"2020-11-09T16:00:19","guid":{"rendered":"https:\/\/www.kochava.com\/?p=34340"},"modified":"2022-08-18T14:39:20","modified_gmt":"2022-08-18T21:39:20","slug":"diversification-and-discovery-key-to-growth","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/diversification-and-discovery-key-to-growth\/","title":{"rendered":"Diversification and Discovery are Key to Growth, Meet the Kochava Media Index"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

Discover<\/span> platforms and learn more about them with the Kochava Media Index, now the world\u2019s largest advertising database<\/span><\/h3>\r\n[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”34440″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default”][divider line_type=”No Line”][vc_column_text]Facebook and Google have long been obligatory advertising platforms in your media mix, but there is a world full of ad vendors each with a host of capabilities for marketers. But without a comprehensive advertising database to base their decisions, marketers often end up overpaying for test campaigns with new vendors to visualize performance or maintain relationships with low-performing vendors because of the headache involved in integrating with new partners.<\/span>\r\n\r\nThe Kochava Media Index<\/a> is our solution to simplify the research process. With the acquisition of Thalamus, the largest research database of ad vendor data in the world, Kochava is taking another giant step toward creating an unbiased industry standard and giving marketers a robust and transparent way to research ad vendors, and similarly, for those vendors to properly prospect buyers.\u00a0<\/span>[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”34434″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”34435″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n

Adapting the Thalamus advertising database<\/h4>\r\nKochava has adapted the list and validated it with our own anonymized first-party data, similar to how we evaluate media partners for the Kochava Traffic Index. While that index highlights the top-performing media partners, the Media Index provides full transparency on all integrated partners so marketers can make more informed decisions about who to run campaigns with and connect with them directly.<\/span>\r\n\r\nThe database hosts information on 50K ad vendors and 500K marketers\/buyers, and the information provided on them includes:<\/span>\r\n