{"id":35334,"date":"2020-12-08T11:08:24","date_gmt":"2020-12-08T19:08:24","guid":{"rendered":"https:\/\/www.kochava.com\/?p=35334"},"modified":"2022-08-18T14:39:16","modified_gmt":"2022-08-18T21:39:16","slug":"new-mobile-ad-fraud-strategy","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/new-mobile-ad-fraud-strategy\/","title":{"rendered":"New Year, New Mobile Ad Fraud Strategy"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

Get a FREE fraud assessment to help prevent future losses<\/h3>\r\n[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”35395″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default” margin_top=”20″ margin_bottom=”20″][vc_column_text]As we head into a new year and all the changes it will bring, now is a good time to evaluate your fraud prevention strategy with our free Mobile Ad Fraud Assessment<\/a> tool.\r\n\r\nFraud prevention may have taken a backseat with all the news coming about Apple\u2019s data privacy policies with iOS 14, but you can still take steps to prevent fraud now. While identifying fraud will change for iOS, there are still ways to mitigate it on all OS platforms. By identifying fraud now, you can implement prevention strategies for future ones.\r\n

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Get your free fraud score<\/h4>\r\nJust like you should check your credit score periodically, as marketers, you should be regularly assessing your fraud score.\r\n\r\nGrant Simmons, our resident expert on mobile ad fraud and VP of Client Analytics here at Kochava, recommends checking for fraud by starting with a cohort and seeing what kind of signal you\u2019re receiving because if not, fraud can easily \u201ccreep in\u201d and be stealing attribution even before you notice a big problem.\r\n\r\n\u201cYou should always be listening, but I recommend doing \u2018stress tests\u2019 to understand what\u2019s likely happening. Take a cohort and see what ad signal is being received and what the credit is being given to that ad signal. Based on that, you might identify some opportunities for improvement,\u201d Grant said during a recent livestream with the Mobile Marketing Association.\r\n\r\nHe said that often, marketers focus more on the real-time data they receive and don\u2019t take the time to step back to assess the bigger picture.\r\n\r\nWith our Mobile Ad Fraud Assessment tool, you can do just that\u2014assess your most recent campaign and get a fraud report of the most common types of fraud identified. With a minimum requirement of three months and data from at least three networks, we\u2019ll run your data through our fraud algorithms and flag up to 12 types of fraud.\r\n\r\nYou\u2019ll receive your fraud score in less than 24 hours. What\u2019s best is that we won\u2019t leave you alone to determine how to mitigate any damage identified. We feel strongly about fighting fraud and enabling a transparent ecosystem, and we\u2019ll help you stop the fraud identified and help prevent it in the future.\r\n

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Get educated!<\/h4>\r\nAn informed marketer is one who continually is learning how to spot fraud. When fraud is identified, it is an opportunity to know how to prevent that type in the future whether it\u2019s being more vigilant about insertion order (IO) requirements or setting custom thresholds<\/a> in traffic for prevention.\r\n\r\nKeep in mind that the wider your audience reach, and the cheaper the cost per install (CPI), the more likely your publisher sites may exhaust their inventory and include more marginal, low-quality, and potentially fraudulent traffic.\r\n\r\n\u201cEvery DSP [demand-side publisher] out there has a great list of publishers, but as they try to reach the acquisition goals required, traffic starts to get more marginal and can cross over into shark-infested waters. Make sure you have that real-time mitigation in place as soon as possible,\u201d Grant said.\r\n\r\nGet started today with our free Mobile Ad Fraud Assessment tool by filling out the form here<\/a>.[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":55,"featured_media":35396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,135],"tags":[],"class_list":{"0":"post-35334","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"category-fraud-prevention"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/35334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=35334"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/35334\/revisions"}],"predecessor-version":[{"id":40652,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/35334\/revisions\/40652"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/35396"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=35334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=35334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=35334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}