{"id":35940,"date":"2021-01-20T06:15:13","date_gmt":"2021-01-20T14:15:13","guid":{"rendered":"https:\/\/www.kochava.com\/?p=35940"},"modified":"2022-08-26T10:33:19","modified_gmt":"2022-08-26T17:33:19","slug":"prepare-ios-14s-apptrackingtransparency-att","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/prepare-ios-14s-apptrackingtransparency-att\/","title":{"rendered":"Prepare Now for iOS 14’s AppTrackingTransparency (ATT) Framework"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1611091245554{padding-bottom: 20px !important;}”]\r\n

5 steps to put on your critical to-do list<\/span><\/h3>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][divider line_type=”No Line”][\/vc_column_inner][\/vc_row_inner][vc_column_text]2020 may be gone, but its effects are still rippling into 2021 for advertisers and publishers.\u00a0<\/span>\r\n\r\nWith iOS 14 now several months old, the most impactful element\u2014the ATT framework\u2014has yet to be fully implemented. Its upcoming enforcement will have many implications and Kochava is here to help you fast-track your preparedness, so you can maximize your iOS growth efforts.<\/span>\r\n

Here are 5 proactive items to immediately add to your to-do list:<\/h4>\r\n
    \r\n \t
  1. Choose your approach to the ATT framework\u00a0<\/span><\/li>\r\n \t
  2. Adopt and pilot the SKAdNetwork<\/span><\/li>\r\n \t
  3. Establish an IDFA alternative for marketing operations<\/span><\/li>\r\n \t
  4. Refactor your omni-channel growth strategy<\/span><\/li>\r\n \t
  5. Prepare for impacts to ad monetization<\/span><\/li>\r\n<\/ol>\r\n[\/vc_column_text][divider line_type=”No Line”][divider line_type=”Full Width Line” line_thickness=”1″ divider_color=”default”][vc_column_text css=”.vc_custom_1611086578608{padding-top: 40px !important;padding-bottom: 20px !important;}”]\r\n

    1. Choose your approach to the ATT framework<\/h4>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_row_inner content_placement=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all” css=”.vc_custom_1611091092903{padding-top: 60px !important;padding-bottom: 60px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”31784″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default”][\/vc_column_inner][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1611096438242{padding-top: 40px !important;}”]\r\n

    Will you prompt your users for ATT or not?\u00a0<\/span><\/h4>\r\n[\/vc_column_text][vc_column_text css=”.vc_custom_1611096451179{padding-top: 20px !important;}”]That\u2019s an important question that you need to answer quickly. You\u2019re encouraged to consult your legal and privacy teams and your app developers to consider all of the implications of your choice. Make sure to contact Kochava on how this decision impacts your measurement and attribution as well.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n

    ATT prompt <\/span>(NO)<\/b><\/h4>\r\nIf you don\u2019t prompt your iOS app users with the ATT framework, here are key considerations you should factor into your decision.\u00a0<\/span>\r\n