{"id":3666,"date":"2016-03-14T04:00:27","date_gmt":"2016-03-14T11:00:27","guid":{"rendered":"https:\/\/www.kochava.com\/?p=3666"},"modified":"2024-03-20T10:34:59","modified_gmt":"2024-03-20T17:34:59","slug":"kochava-talkingdata-partner-bring-world-class-mobile-attribution-services-advertisers","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-talkingdata-partner-bring-world-class-mobile-attribution-services-advertisers\/","title":{"rendered":"Kochava & TalkingData Partner to Bring \u00a0World Class Mobile Attribution Services to Advertisers"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Mobile attribution and analytics pioneer, Kochava, announces its technology will power attribution for the largest Big Data service platform in China Partnership gives TalkingData\u2019s 80,000+ customers instant access to the Kochava global footprint of 2,000+ networks and publishers, making international expansion easy for Chinese developers<\/em><\/p>\r\nSANDPOINT, Idaho and BEIJING \u2013 March 11, 2016 \u2013 Kochava (www.kochava.com), the mobile attribution, analytics and optimization company, and TalkingData (www.TalkingData.com), China’s largest independent Big Data service platform, today announced a strategic partnership giving TalkingData\u2019s 80,000 customers instant access to the Kochava global footprint of more than 2,000 networks and publishers, for easy expansion to the international market.\r\n\r\nToday, 80% of the Top 50 developers in China rely on TalkingData to track their app metrics, analyze user data points, and improve monetization. This partnership gives developers integrated with TalkingData exclusive access to track, measure, and optimize their global expansion through Kochava, including Facebook, Google, Twitter, Instagram, Amazon, and 2000 other ad networks and publishers.\r\n\r\nThrough this exclusive partnership TalkingData customers now have full access to real-time, fully configurable attribution services. This solution provides TalkingData customers a truly seamless global distribution path for their apps, with access to the largest global media pool of more than 2,000 sources, removing the barriers for Chinese developers wanting to expand internationally and buy media overseas.\r\n\r\n\u201cTalkingData has earned its reputation as the highest-quality mobile platform in China, and because of its excellent reputation and commitment to innovation 80% of Chinese app developers are already working with the company, giving TalkingData the largest user base in all of China,\u201d said Charles Manning, Kochava CEO. \u201cThis partnership marries the best of the Chinese market with Kochava\u2019s world class global integrations and superior attribution technology to deliver an unprecedented turn-key path for Chinese developers to expand into the US and globally, unlocking tremendous new revenue opportunities. Kochava expects this will be the first step of many paths to cooperation with TalkingData in the effort to help brands transcend international borders leveraging the best tools and services available.\u201d\r\n\r\nKochava also brings new capabilities for advanced measurement and optimization to TalkingData customers, including the ability to analyze and increase user lifetime value (LTV) by attribution source outside of China. Kochava Analytics serves to improve the efficiency of ad spend with features like fraud detection<\/a>, Traffic Verifier<\/a> and Media Guide.\r\n\r\nTalkingData\u2019s advanced data statistics and analytic software reach over 650 million monthly active users in China, providing the most data-rich, reliable and profound market reports from benchmark KPIs, to user behavior studies, to industry movements, trends, and forecasts. The company already engages in close collaboration with 90% of the Top 10 mobile app stores and the top 10 ad networks in China.\r\n\r\n\u201cThe more than 80,000 developers who are already working with TalkingData now have a simple and pain-free way to expand their campaigns globally without having to broker any new partnerships or contracts, and without having to hire a new BI person to guide the process,\u201d said Leo Cui, CEO and Cofounder of TalkingData. \u201cBy partnering with Kochava, we\u2019ve made global app distribution truly seamless for TalkingData customers, unleashing a wealth of new revenue opportunities for Chinese developers.\u201d\r\n\r\n\u201cThere has been a lot of talk, especially in the mobile and gaming industries, about Eastern-based companies expanding westward,\u201d notes Manning. \u201cIn February, we saw a consortium of Chinese companies make a $1.2BN offer for Opera Software, and we expect this trend to really take off in the second half of this year. The strategic partnership between Kochava and TalkingData is the first meaningful formal cooperation really enabling instant massive expansion for Chinese companies into the US and global markets. This partnership essentially provides a turn-key, easy pathway for Chinese app developers, along with a playbook for optimized international expansion.\u201d[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":1,"featured_media":9244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12,201],"tags":[],"class_list":{"0":"post-3666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"category-press","9":"category-product-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/3666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=3666"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/3666\/revisions"}],"predecessor-version":[{"id":45814,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/3666\/revisions\/45814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/9244"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=3666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=3666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=3666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}