{"id":37068,"date":"2021-03-11T09:17:39","date_gmt":"2021-03-11T17:17:39","guid":{"rendered":"https:\/\/www.kochava.com\/?p=37068"},"modified":"2022-08-18T14:37:36","modified_gmt":"2022-08-18T21:37:36","slug":"important-ios-ad-signal-updates-for-media-partners","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/important-ios-ad-signal-updates-for-media-partners\/","title":{"rendered":"Important iOS Ad Signal Updates for Media Partners"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

What demand-side platforms and ad networks need to do for attribution of iOS campaigns<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text][\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Apple\u2019s upcoming iOS 14.5 this spring will change the way demand-side platforms (DSPs) and ad networks obtain attribution from Kochava. As we continue to focus on a marketer\u2019s viability and presence on the App Store, we are making a series of additional network requirements on the ad engagement side to complement our <\/span>marketer tools <\/span><\/a>that comply with both the spirit and letter of Apple\u2019s new policies.\u00a0<\/span>\r\n\r\nMore specifically, Kochava needs to identify and treat ad signals in accordance with the same fidelity we do in how we collect information through our measurement software development kit (SDK). This will also allow us to continue performing probabilistic attribution ONLY on ad interactions that happened on the web (mobile or desktop) wherein the user consents to tracking in the target app. The integration platforms impacted are iOS and web integrations on both the click and impression templates.<\/span>\r\n\r\nIn preparation for enforcement of Apple\u2019s <\/span>AppTrackingTransparency (ATT)<\/span><\/a> framework, Kochava will determine ad signal attribution eligibility. DSPs and ad networks have a number of decisions and preparations to make in order for Kochava to perform attribution of iOS 14.5 campaigns. Networks and DSPs, please review the changes below and advertisers, please ensure your media channel partners have made these changes to ensure maximum marketing insight retention.\u00a0<\/span>\r\n

Action items for DPS\/ad networks integrated with Kochava:<\/span><\/h4>\r\n