{"id":37304,"date":"2021-03-31T09:42:26","date_gmt":"2021-03-31T16:42:26","guid":{"rendered":"https:\/\/www.kochava.com\/?p=37304"},"modified":"2022-08-18T14:36:48","modified_gmt":"2022-08-18T21:36:48","slug":"introducing-the-kochava-authorized-partner-program","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/introducing-the-kochava-authorized-partner-program\/","title":{"rendered":"Introducing the Kochava Authorized Partner Program"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Helping agencies use the Kochava Marketers Operating System\u00ae (m\/OS) to grow their clients\u2019 apps<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]In an effort to continue our mission of facilitating marketing efforts for large and small businesses alike, we are introducing the Kochava Authorized Partner Program to help agencies use Kochava to grow their clients\u2019 apps. Through the program, agencies will be trained in the Kochava Marketers Operating System\u00ae (m\/OS), the marketing foundation for some of the world\u2019s biggest brands.\u00a0<\/span>\r\n

No time like the present to use Kochava<\/span><\/h4>\r\nThe advertising industry is currently undergoing transformative changes with the way consumer data is collected. Currently, adtech is grappling with how to advertise and understand the user journey with respect to Apple\u2019s new data privacy policies and its pending AppTracking Transparency (ATT) framework. With the rollout of<\/span> iOS 14.5<\/span><\/a>, marketers must prompt for user consent for ad tracking purposes. The new OS version brings about a whole new way of marketing and requires specific tools necessary to comply with Apple\u2019s policies, but this is where Kochava thrives\u2014in probing the intricacies of industry changes and providing the necessary tools so that marketers don\u2019t have to. In other words, we do the heavy lifting for you.<\/span>\r\n

How Kochava helps brands<\/span><\/h4>\r\nSince our inception, Kochava has been developing tools for the supply and demand side of the advertising industry. We are the backbone of marketing campaigns, collecting data on behalf of marketers for attribution and <\/span>measurement <\/span><\/a>so that they better understand the customer journey and return on investment (ROI). Over the years, we\u2019ve developed a comprehensive <\/span>anti-fraud suite<\/span><\/a>,<\/span>\u00a0consumer <\/span>identity <\/span><\/a>and <\/span>audience <\/span><\/a>building tools, and more recently, a <\/span>subscription management<\/span><\/a> system and a heavy focus on building tools and support materials to comply with Apple\u2019s User Privacy and Data Use policy that will change advertising once <\/span>iOS 14.5<\/span><\/a> is released. Our mission is to help marketers succeed by becoming experts and facilitating their work in supporting a brand\u2019s growth.<\/span>\r\n

How the Kochava Authorized Program works<\/span><\/h4>\r\nKochava is revered in the industry for its customer service and detailed data visualizations it provides. When you sign on to become a Kochava Authorized Partner, you will be trained in three discovery sessions, one of them being the foundation course of measurement and attribution. Courses include:<\/span>\r\n