{"id":37430,"date":"2021-04-01T16:59:33","date_gmt":"2021-04-01T23:59:33","guid":{"rendered":"https:\/\/www.kochava.com\/?p=37430"},"modified":"2022-08-18T14:36:45","modified_gmt":"2022-08-18T21:36:45","slug":"early-spring-app-store-rejections-sound-the-alarm","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/early-spring-app-store-rejections-sound-the-alarm\/","title":{"rendered":"Early Spring App Store Rejections Sound the Alarm"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

What you need to know before iOS 14.5 officially arrives<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]A plethora of App Store rejections sounded alarms Thursday morning, and unlike some recent missteps by other brands, it was no April Fool\u2019s joke. iOS 14.5 isn\u2019t here yet and neither is the official enforcement of Apple\u2019s AppTrackingTransparency (ATT) framework, but social feeds, chat forums, and other channels were abuzz with a frenzy of speculation. Multiple app developers working with particular mobile measurement partner (MMP) software development kits (SDKs) noted their app updates were being rejected.\r\n

What we know<\/h3>\r\n

ATT soft prompts:<\/h4>\r\nEarly indications suggest some of the App Store rejections are related to apps that have started prompting via the ATT framework, but have implemented a soft prompt. A soft prompt, or pre-prompt, comes before the main ATT prompt itself and has been a strategy pursued by some apps to inform and educate users on why they should opt-in to tracking before they\u2019re officially prompted for consent. <\/span>Language found within the rejection notices suggests that Apple will not be allowing soft prompts and considers it an attempt to manipulate the user\u2019s decision. As such, if that\u2019s currently a part of your ATT strategy, you\u2019re encouraged to rethink it.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”padding-4-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” top_margin=”20″ bottom_margin=”20″ background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”2px” column_border_color=”#efefef” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”37438″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default” margin_top=”30″ margin_bottom=”30″][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]\r\n

Use of user or device data without opt-in:<\/h4>\r\n

Additional rejections were related to some partners using non-consented user and\/or device data to generate a client-side identifier. The client-side nature of these instances is likely what led to the early discovery and rejection of this practice, which Apple\u2019s User Privacy and Data Use Policy have clearly prohibited. This is only Apple\u2019s first move. It suggests that Apple will stand their ground and soon enforce the same rejection for apps with SDKs that don\u2019t generate a user\/device data-based ID client-side, but rather shift this practice server-side for the same purpose.<\/p>\r\n\r\n

A general unease<\/h4>\r\n

The rush of rejections exposed the general unease facing many mobile advertisers in the final stretch leading up to the rollout of iOS 14.5. As we discussed in our previous post<\/a>, a number of MMPs are likely blurring the lines of Apple\u2019s User Privacy and Data Use Policy and their advertiser customers have cause for concern.<\/p>\r\n

Apple has made it clear in their Privacy Policy FAQ that apps can be rejected from the App Store when the app itself or other SDKs in the app are committing practices that Apple has prohibited.<\/p>\r\n

\u201cApps that are found to be engaging in this practice, or that reference SDKs (including but not limited to Ad Networks, Attribution services and Analytics) that are, may be rejected from the App Store.\u201d<\/p>\r\n

Excerpt from <\/em>Apple\u2019s privacy FAQ<\/em><\/a><\/p>\r\n\r\n

What is \u201cthis practice\u201d?<\/h4>\r\n

“This practice refers to any of the following in the absence of user opt-in via the ATT framework.”<\/p>\r\n

“…linking user or device data collected from your app with user or device data collected from other companies\u2019 apps, websites, or offline properties for targeted advertising or advertising measurement purposes.”<\/p>\r\n

“…derive data from a device for the purpose of uniquely identifying it. Examples of user or device data include, but are not limited to: properties of a user\u2019s web browser and its configuration, the user\u2019s device and its configuration, the user\u2019s location, or the user\u2019s network connection.”<\/p>\r\n

Excerpts from Apple’s User Privacy and Data Use Policy<\/a><\/em><\/p>\r\n

If you have any doubts about the approach to iOS 14.5 and the ATT framework that\u2019s being pursued by your current partner we\u2019re here to help.<\/p>\r\n\r\n

Where Kochava stands<\/h4>\r\n

Kochava has been firm and unwavering in its stance on adhering to the letter and spirit of Apple\u2019s User Privacy and Data Use Policy – read our January 27th post<\/a>. You can experience total peace of mind with our attribution solutions, knowing that they\u2019re fully compliant with iOS 14.5, the ATT framework, and Apple\u2019s policies. Kochava is also the only partner that will enable you to tailor and customize your approach on ATT to take an even more conservative interpretation through Kochava Privacy Profiles announced here<\/a>.<\/p>\r\n

Contact us now<\/a> for a consultation on the ATT framework and your privacy-compliant attribution strategy.<\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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