{"id":38073,"date":"2021-04-27T14:45:33","date_gmt":"2021-04-27T21:45:33","guid":{"rendered":"https:\/\/www.kochava.com\/?p=38073"},"modified":"2022-08-18T14:36:35","modified_gmt":"2022-08-18T21:36:35","slug":"kochava-integrated-with-facebooks-automated-app-ads-aaa-new-reporting-feature","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-integrated-with-facebooks-automated-app-ads-aaa-new-reporting-feature\/","title":{"rendered":"Kochava Integrated with Facebook\u2019s Automated App Ads (AAA) New Reporting Feature"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Kochava provides out-of-the-box support for creative-level insights of Facebook’s AAA<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]Kochava is proud to support Facebook\u2019s new AAA reporting feature which allows marketers to gain deeper creative-level insights on their campaigns. The change is effective immediately and will help fuel more rapid creative optimization decisions by marketers.<\/span>\r\n\r\nPreviously, creative metrics were only available through Facebook\u2019s Ads Manager but now Facebook has enabled mobile measurement partners (MMPs) like Kochava to seamlessly incorporate creative IDs into their analytics and reporting. Within Kochava, marketers will be able to access this creative detail in analytics, reports, and <\/span>Query<\/span><\/a>.\u00a0<\/span>\r\n

Pulling Creative ID Assets<\/h4>\r\nMarketers can pull further detail utilizing the creative IDs via Facebook\u2019s Graph API. See the details from Facebook <\/span>here<\/span><\/a>.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#efefef” column_border_style=”solid”][image_with_animation image_url=”38074″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1619633604087{padding-top: 20px !important;}”]In the above example, 6206619385610 is the creative ID of the ad that Facebook returns to the MMP, and the following request can be sent through the Graph API:<\/span>\r\n\r\n6206619385610?fields=image_hash,image_url,video_id,title,body,call_to_action<\/i><\/b>\u00a0<\/b>\r\n\r\nIn response, advertisers can get asset details (title, body, video_id, etc.). If AAA starts to perform poorly, marketers can better understand which creative(s) are impacting the decline in performance.<\/span>\r\n\r\nIn a time when granularity is becoming harder to obtain, Facebook\u2019s new feature adds deeper insights through streamlined reporting.\u00a0<\/span>\r\n\r\nFor more information, reach out to your Client Success Manager or <\/span>contact us<\/span><\/a> with any questions.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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