{"id":38336,"date":"2021-05-07T09:07:38","date_gmt":"2021-05-07T16:07:38","guid":{"rendered":"https:\/\/www.kochava.com\/?p=38336"},"modified":"2022-08-18T14:35:45","modified_gmt":"2022-08-18T21:35:45","slug":"how-ott-streaming-services-can-optimize-their-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/how-ott-streaming-services-can-optimize-their-marketing-campaigns\/","title":{"rendered":"How OTT Streaming Services Can Optimize Their Marketing Campaigns"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Understand where your OTT streamers are really coming from<\/h2>\r\n[\/vc_column_text][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left” row_position=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” pointer_events=”all”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column_inner][\/vc_row_inner][vc_column_text]In the U.S., well over a majority of households are subscribed to a streaming service (eg, Hulu, Paramount+, Netflix, Disney+, SlingTV, etc.) and in many cases more than just one. Over-the-top (<\/span>OTT<\/span><\/a>) streaming services have witnessed exponential growth especially <\/span>with many more people staying at home this past year<\/span>. With a wide array of streaming devices and platforms through which consumers can connect to their services, brands\u2019 heads are spinning trying to keep up and understand their customers.<\/span>[\/vc_column_text][image_with_animation image_url=”37421″ image_size=”full” animation_type=”entrance” animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]As an OTT streaming service, knowing where your best users are truly coming from can be a challenge. Is that new app install on a Roku device really organic? Or is it the same user who was acquired a week earlier through a mobile app acquisition campaign on Facebook? What about that new mobile app install? Was it actually driven by your Google app install campaign, or did that same user convert through a platform-direct Roku ad on their connected TV two weeks earlier?\u00a0<\/span>\r\n\r\nMarketers on the front lines must have this intel to maximize return on ad spend (ROAS). To connect these dots, brands with OTT streaming services need:<\/span>\r\n