{"id":38396,"date":"2021-05-12T11:09:01","date_gmt":"2021-05-12T18:09:01","guid":{"rendered":"https:\/\/www.kochava.com\/?p=38396"},"modified":"2022-08-18T14:35:42","modified_gmt":"2022-08-18T21:35:42","slug":"facebook-value-optimization-on-your-skadnetwork-campaigns-with-kochava","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/facebook-value-optimization-on-your-skadnetwork-campaigns-with-kochava\/","title":{"rendered":"Utilize Facebook\u2019s Value Optimization on SKAdNetwork Campaigns with Kochava"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Achieve maximum return on ad spend (ROAS)<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]Kochava has updated its Facebook integration as of iOS 14.5 and now supports Facebook\u2019s Value Optimization (VO) across all campaign types. In addition to the already supported Mobile App Install (MAI) and App Event Optimization (AEO), VO support allows advertisers to optimize their Facebook campaigns for maximum return on ad spend (<\/span>ROAS<\/span><\/a>) by bidding on people who are more likely to spend more in their app.<\/span>\r\n

SKAdNetwork VO settings<\/h4>\r\nWhen running campaigns on SKAdNetwork, be sure to set the <\/span>conversion model<\/span><\/a> within Kochava to \u201cRevenue\u201d and the measurement window to \u201cDay of Install\u201d (eg, 24 hours) which is Facebook\u2019s maximum measurement window for SKAdNetwork. Configuring the revenue conversion model correctly will ensure timely feedback to Facebook via SKAdNetwork postbacks which allows for proper value optimization.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”2px” column_border_color=”#efefef” column_border_style=”solid”][image_with_animation image_url=”38408″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1620936922184{padding-top: 20px !important;}”]\r\n

Who should use Value Optimization?<\/h4>\r\nUtilizing Facebook\u2019s Value Optimization is a great strategy for apps that rely primarily on revenue as a key performance indicator (<\/span>KPI<\/span><\/a>). For example, an eCommerce app bases its performance on in-app purchase revenue. By implementing VO, this app is able to achieve a higher average revenue per user (ARPU) through its Facebook growth efforts.<\/span>\r\n

Kochava support<\/h4>\r\nKochava is working to provide the most holistic <\/span>support<\/span><\/a> for SKAdNetwork by staying up to date on the latest integrations and information. By utilizing SKAdNetwork and Kochava, you will gain omni-channel attribution in one platform from all of your marketing channels across any device.<\/span>\r\n\r\nFor more information and support, reach out to your MMP representative or contact Kochava at <\/span>support@kochava.com<\/span><\/a>.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

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