{"id":38588,"date":"2021-05-19T13:56:33","date_gmt":"2021-05-19T20:56:33","guid":{"rendered":"https:\/\/www.kochava.com\/?p=38588"},"modified":"2022-08-18T14:35:38","modified_gmt":"2022-08-18T21:35:38","slug":"get-discovered-in-the-app-store-with-apple-search-ads-tab-campaigns","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/get-discovered-in-the-app-store-with-apple-search-ads-tab-campaigns\/","title":{"rendered":"Get Discovered in the App Store with Apple Search Tab Campaigns"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

As a trusted partner, Kochava is ready to help advertisers manage, measure, and optimize these Apple Search tab campaigns<\/span><\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][image_with_animation image_url=”38645″ animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default”][vc_column_text]Advertisers can now promote their apps in the Apple Search tab. Promoted apps will appear above suggested ones before users begin their search. This new feature is part of the Apple Search Ads Advanced program.\u00a0<\/span>\r\n

Another way to get discovered in the App Store<\/h4>\r\nIn a crowded App Store, the ability to display apps on the Search tab above suggested ones gives advertisers prime real estate in a user\u2019s search. This is in addition to other flexible ad campaign capabilities, such as the ability to set a custom daily cap with no minimum spend on a cost-per-mille (CPM) price model. Drive brand awareness and app downloads with an Apple Search tab campaign where you can \u201cchoose when and where to be seen.\u201d Using the Search Match feature, Apple will match your ad to relevant user searches. You can also add your own keywords or use Apple’s suggested ones, and select whether to target new or existing audiences. For additional information, see Apple\u2019s <\/span>explanation<\/span><\/a> and also their <\/span>training<\/span><\/a> course for certification.<\/span>\r\n

View performance with Kochava<\/h4>\r\nKochava has long been a trusted measurement partner for Apple Search Ads campaigns. We can help you manage, measure, and optimize Apple Search Ads tab campaigns. To create an Apple Search Ads campaign within Kochava, visit our <\/span>support documentation<\/span><\/a>, or <\/span>contact us<\/span><\/a> for more information.<\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left”…<\/p>\n","protected":false},"author":55,"featured_media":38643,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[],"class_list":{"0":"post-38588","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/38588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=38588"}],"version-history":[{"count":6,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/38588\/revisions"}],"predecessor-version":[{"id":41937,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/38588\/revisions\/41937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/38643"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=38588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=38588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=38588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}