{"id":38686,"date":"2021-05-27T14:00:58","date_gmt":"2021-05-27T21:00:58","guid":{"rendered":"https:\/\/www.kochava.com\/?p=38686"},"modified":"2024-04-09T08:46:19","modified_gmt":"2024-04-09T15:46:19","slug":"kochava-adds-support-for-apple-adservices-framework","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-adds-support-for-apple-adservices-framework\/","title":{"rendered":"Kochava Adds Support for Apple AdServices Framework"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][nectar_highlighted_text color_type=”regular” text_color=”#dd002c” style=”full_text” highlight_expansion=”default”]IMPORTANT:<\/strong> On January 5, 2023, Apple communicated that it will be deprecating the iAd framework effective February 7, 2023<\/strong>. Make sure your Kochava iOS SDK integration is up to date. For assistance, please contact your Client Success Manager or email Support@Kochava.com<\/a>[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Maximize Apple Search Ads campaigns post iOS 14<\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]The <\/span>AdServices framework<\/span><\/a> is used to provide attribution on app-download campaigns that occur through Apple Search Ads (ASA) and other properties like Apple News or Stocks. It is available on devices running iOS 14.3+. AdServices will eventually replace <\/span>iAd<\/span><\/a>, which has been the longstanding framework to supply attribution on ASA campaigns. While Apple has not yet set a date for the permanent deprecation of the iAd framework, it\u2019s coming. Kochava is rolling out support for the AdServices framework\u2014ensuring that once the cutover takes place, you will experience no interruptions in the flow of attribution claims on installs driven by your ASA efforts. <\/span>\r\n\r\nIn the interim, for users opted-in to tracking through the AppTrackingTransparency (ATT) framework, both iAd and AdServices claims will be processed in parallel, and the iAd claim data will be used over AdServices when available, due to the iAd payload containing more campaign information. For ATT opt-out users, only the AdServices claim data will be available.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text css=”.vc_custom_1622222607723{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;border-left-color: #03b3e3 !important;border-left-style: solid !important;border-right-color: #03b3e3 !important;border-right-style: solid !important;border-top-color: #03b3e3 !important;border-top-style: solid !important;border-bottom-color: #03b3e3 !important;border-bottom-style: solid !important;}”]\r\n

Minimum requirements to utilize this AdServices integration<\/h3>\r\n

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Software Development Kit (SDK)<\/h4>\r\nYour iOS app(s) must be running on <\/span>Kochava iOS SDK<\/span><\/a> version 4.4.0 or higher.\u00a0<\/span>\r\n

Server-to-Server (S2S)<\/h4>\r\nIf you send data to Kochava via S2S, you will need to make updates to call the AdServices framework from your client-side app in order to retrieve the AdServices token, which should be included within the payload you send to our install notification API. See our support documentation<\/a> for further details.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Here are some important nuances we\u2019ll cover regarding this update:<\/span>\r\n