{"id":40172,"date":"2021-08-23T11:26:37","date_gmt":"2021-08-23T18:26:37","guid":{"rendered":"https:\/\/www.kochava.com\/?p=40172"},"modified":"2022-08-18T14:31:14","modified_gmt":"2022-08-18T21:31:14","slug":"incorporating-qr-codes-into-your-marketing","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/incorporating-qr-codes-into-your-marketing\/","title":{"rendered":"Incorporating QR Codes Into Your Marketing Strategy"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”29422″ animation=”None” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”75%” max_width_mobile=”default” margin_top=”50″ margin_bottom=”50″][\/vc_column_inner][\/vc_row_inner][vc_column_text]\r\n

Don’t miss out on valuable user engagement data with these 5 key considerations<\/span><\/h3>\r\nAccording to a study by <\/span>Statista<\/span><\/a>, almost one-third of users from the US and UK have scanned a QR code in the past week. If you\u2019re currently not using quick response (<\/a><\/span>QR) codes<\/span> in your marketing strategy, you could be missing out on useful engagement data.<\/span>\r\n\r\nThe popularity of these scannable codes has increased substantially in the past couple of years, and the trend is not slowing down. Hop on the bandwagon and incorporate QR codes into your omni-channel marketing strategy to gain insightful user engagement data and increase conversion rates.<\/span>\r\n

Why use QR codes?<\/span><\/h3>\r\nQR codes are popular for a reason. Versatile, efficient, and economical, they\u2019re hard to beat. QR codes can be placed on almost any surface, require very little effort from the user, and cost next to nothing for the advertiser. If that doesn\u2019t have you convinced, think about all of the valuable QR code data that can be intelligently gathered, analyzed, and displayed to aid in future marketing decisions.<\/span>\r\n\r\nUsing QR codes in your marketing strategy should be an easy decision, but creating a QR code marketing strategy requires some planning, so let\u2019s begin.<\/span>\r\n

Your QR code strategy<\/span><\/h3>\r\nThere are many ways to incorporate QR codes into your media mix. Depending on your app, some ways could be more effective than others. Having a clear idea of your target audience is also essential when establishing your QR code game plan. Below are some things to consider when incorporating QR codes into your marketing.<\/span>\r\n

1. Understand your app vertical<\/span><\/h4>\r\nThe first step in establishing a QR code strategy is to understand what type of app you have. Not all apps will use QR codes in the same way. For example, a quick service restaurant (QSR) could place QR codes on their food packaging whereas a travel\/hospitality app might place their codes on posters in an airport. Ask yourself:<\/span>\r\n