{"id":40198,"date":"2021-08-25T13:50:44","date_gmt":"2021-08-25T20:50:44","guid":{"rendered":"https:\/\/www.kochava.com\/?p=40198"},"modified":"2022-08-29T09:13:24","modified_gmt":"2022-08-29T16:13:24","slug":"choosing-the-right-qr-code-tool-for-your-marketing-strategy","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/choosing-the-right-qr-code-tool-for-your-marketing-strategy\/","title":{"rendered":"Choosing the Right QR Code Tool for your Marketing Strategy"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Take your QR codes to the next level with comprehensive analytics<\/span><\/h3>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]The recent <\/span>QR code boom<\/span><\/a> has resulted in the creation of numerous code generators and tools. In fact, it\u2019s possible to create a <\/span>QR code<\/span><\/a> from any web page on Google Chrome in just two clicks. With so many options offering varied solutions, it can be hard to decide which one to use in your marketing strategy.\u00a0<\/span>\r\n\r\nThe tool you choose will depend on the level of insights and functionality you are hoping to gain from your QR codes. Let\u2019s find what works best for you!<\/span>\r\n

QR Code Tool Considerations<\/span><\/h3>\r\nWhen choosing your QR code tool, consider the following:<\/span>\r\n
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  1. The longevity of your QR codes and length of your QR code campaign:<\/b> There are certain QR code generators that will only keep your QR code active for a certain time period. If you are running a campaign that utilizes QR codes, make sure that whichever generator you use keeps the code active for as long as you need it. You don\u2019t want your QR code to expire and stop working.<\/span><\/li>\r\n \t
  2. QR code destination:<\/b> It could be beneficial to find a QR code generator that allows you to update the final URL destination after the code has been created. Remember, once a code has been generated from a URL link, that URL cannot be changed in any way without needing to update the QR code pixels as well. At some point, it\u2019s likely this need will arise after a QR code has been printed or put into use. Having the ability at a moment\u2019s notice to update where users are routed when scanning will provide a better experience for your users and save you time and money.<\/span><\/li>\r\n \t
  3. The analytics and performance insights you want to gain:<\/b> Many QR code generators are just that, they generate a code and provide you with the image. However, they lack the ability to measure and report on user engagement driven by the code. If you are hoping to better understand your users’ behavior after scanning and the down-funnel effectiveness of your QR codes, make sure to use a QR code tool that allows you to tie QR code activity to your key performance indicators (KPIs).<\/span><\/li>\r\n \t
  4. Understanding your omni-channel marketing:<\/b> Another capability that many QR code tools lack is the ability to seamlessly visualize your cross-device, cross-platform, omni-channel marketing. If you are hoping to view correlations between your QR codes and other channel strategies, make sure that you work with a QR code tool that provides this option.<\/span><\/li>\r\n \t
  5. Price:<\/b> Like the Google Chrome QR code generator, many tools that solely provide a simple, static code are free to use. With more features and tools offered, the price will increase, too. Research which plan will support you in achieving your marketing goals and weigh that with the price of the plan. <\/span>Keep in mind, if you put the time and effort into creating a QR code campaign, utilizing a tool that provides you with comprehensive insights will greatly benefit your marketing efforts.<\/span><\/i><\/li>\r\n<\/ol>\r\n

    Your QR Code Solution for Growth<\/span><\/h3>\r\nMost free QR code generators lack the functionality to fully obtain all of the insights that QR code technology can provide. Partnering with a platform like Kochava takes your QR code campaigns to the next level.<\/span>\r\n\r\nWith the help of Kochava <\/span>SmartLinks\u2122<\/span><\/a>, your QR codes will gain another dimension. Combining QR codes with SmartLinks makes it possible to send <\/span>your users to dynamic content based on their device, location, and many other attributes. Connect users directly to your website, content in your app, or to the correct app store for download.\u00a0<\/span>\r\n\r\nIf you are already using Kochava as your measurement and attribution provider, you can easily create a QR code from any existing SmartLink. <\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” bottom_padding=”20″ text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”2\/3″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”31553″ image_size=”full” animation_type=”entrance” animation=”Fade In” hover_animation=”none” alignment=”center” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”50%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/6″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]Employing QR codes into your marketing strategy won\u2019t be a waste of time. Here are some reasons why you should utilize Kochava QR code technology.<\/span>\r\n