{"id":40207,"date":"2021-08-31T08:15:07","date_gmt":"2021-08-31T15:15:07","guid":{"rendered":"https:\/\/www.kochava.com\/?p=40207"},"modified":"2022-08-29T09:14:18","modified_gmt":"2022-08-29T16:14:18","slug":"kochava-announces-mooko-as-newest-authorized-agency-partner","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/kochava-announces-mooko-as-newest-authorized-agency-partner\/","title":{"rendered":"Kochava Announces Mooko As Newest Authorized Agency Partner"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<h2 style=\"text-align: left\">Program helps ad agencies maximize measurement tools for advertisers<\/h2>\r\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]<span style=\"font-weight: 400\">SANDPOINT, Idaho and EL SEGUNDO, Calif. &#8212; August<\/span><span style=\"font-weight: 400\"> 31, 2021 &#8212;<\/span><a href=\"https:\/\/www.kochava.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">Kochava<\/span><\/a><span style=\"font-weight: 400\">, the leading real-time data solutions company for omni-channel attribution and measurement, today announced <\/span><a href=\"https:\/\/mooko.media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Mooko<\/span><\/a><span style=\"font-weight: 400\">, a mobile-first adtech firm that focuses on enhancing mobile marketing funnels, as its newest Kochava Authorized Agency Partner enabling brands with growth marketing.<\/span>\r\n\r\n<span style=\"font-weight: 400\">\u201cMooko has been a great partner with this initiative, and we\u2019re happy to have them on board with the Authorized Agency Partner program,\u201d said Jason Hicks, EVP Growth at Kochava.&#8221;Through the program, we are helping agencies ensure their clients have every competitive advantage in the marketplace.&#8221;\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">\u201cThrough our growing portfolio of ad products and technologies, Mooko is continually looking to develop innovative marketing solutions to adapt in today\u2019s ever-changing mobile ecosystem. Participating in Kochava\u2019s Authorized Agency Partner program has helped broaden our knowledge as we continue to best equip our partners with the right tools and knowledge for success,\u201d said Scott Park, President of Mooko.<\/span>\r\n\r\n<span style=\"font-weight: 400\">There\u2019s no question that the digital advertising industry is rapidly changing. With tech giants making vast changes to how advertisers obtain and use consumer data, advertisers need mobile measurement partners and ad agencies to help them navigate changes in user consent and data privacy and identifying audiences using privacy-first solutions as well as maximizing available measurement tools to optimize their marketing ad spend. In working with advertisers with fewer resources, authorized partners can help take the lead in using measurement tools on the advertiser\u2019s behalf.<\/span>\r\n\r\n<span style=\"font-weight: 400\">The full Authorized Agency Partner course catalogue includes:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Measurement and attribution (required)\u00a0<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">iOS 14 &amp; SKAdNetwork<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Fraud Prevention<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">User Engagement<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Over-the-top (OTT) and connected TV (CTV) measurement<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Identity Solutions<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Subscription Management<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">MediaLift\u2122 services to determine incremental lift<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Links<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Once agencies become a Kochava Authorized Partner, they will be listed as such in the<\/span><a href=\"https:\/\/media-index.kochava.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">Kochava Media Index<\/span><\/a><span style=\"font-weight: 400\">, the largest advertising database in the world.\u00a0<\/span>\r\n\r\n<b>About Kochava\r\n<\/b><span style=\"font-weight: 400\">Kochava Inc. is a real-time data solutions company offering the leading omni-channel measurement and attribution solutions for data-driven marketers. The Marketers Operating System\u00ae (m\/OS) from Kochava empowers advertisers and publishers with a platform that seamlessly integrates and manages customer identity, measurement and data controls. Unlike the complicated, siloed tech stacks employed today, the m\/OS takes the next step: unifying all of your data and critical omni-channel solutions into a cohesive, operational system that goes beyond data aggregation and reporting. The m\/OS provides the foundation for limitless advertiser and publisher tools, including the option to build third-party solutions onto the platform. By design, m\/OS facilitates success by making data accessible and actionable to maximize ROI.<\/span>\r\n\r\n<span style=\"font-weight: 400\">With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally. For more information visit their web site<\/span><a href=\"http:\/\/www.kochava.com\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400\">www.kochava.com<\/span><\/a><span style=\"font-weight: 400\">. <\/span><span style=\"font-weight: 400\">Follow Kochava on social media:<\/span><a href=\"https:\/\/www.facebook.com\/kochavaofficial\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> Facebook<\/span><\/a><span style=\"font-weight: 400\">,<\/span><a href=\"https:\/\/twitter.com\/home\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> Twitter<\/span><\/a><span style=\"font-weight: 400\">, and<\/span><a href=\"https:\/\/www.linkedin.com\/company\/kochava\/?viewAsMember=true\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\"> LinkedIn<\/span><\/a><span style=\"font-weight: 400\">.<\/span>\r\n\r\n<b>\u00a0<\/b>\r\n\r\n<b>About Mooko\r\n<\/b><span style=\"font-weight: 400\">Headquartered in Los Angeles, California, Mooko is a mobile-first ad tech firm that focuses on enhancing digital marketing funnels from pre-launch to post-launch. Utilizing proprietary ad technology in combination with over a decade of mobile marketing experience, insights into users acquired and retained are both transparent and scalable for any marketing campaign.<\/span>\r\n\r\n<span style=\"font-weight: 400\">For more information on Mooko, please visit their website (<\/span><a href=\"http:\/\/www.mooko.media\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">www.mooko.media<\/span><\/a><span style=\"font-weight: 400\">) and give them a follow on Linkedin (<\/span><a href=\"https:\/\/www.linkedin.com\/company\/mooko\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">https:\/\/www.linkedin.com\/company\/mooko<\/span><\/a><span style=\"font-weight: 400\">) for all the latest updates.<\/span>\r\n\r\n&nbsp;\r\n\r\n<b>Media Contacts:\r\n<\/b><span style=\"font-weight: 400\">Leslie Amadio\r\n<\/span><span style=\"font-weight: 400\">Director of Public Relations, Kochava\r\n<\/span><a href=\"mailto:lamadio@kochava.com\"><span style=\"font-weight: 400\">lamadio@kochava.com<\/span><\/a><span style=\"font-weight: 400\">\r\n<\/span><span style=\"font-weight: 400\">208.610.1650<\/span>\r\n\r\n<span style=\"font-weight: 400\">Scott Park\r\n<\/span><span style=\"font-weight: 400\">CEO, Mooko\r\n<\/span><a href=\"mailto:scott@mookomedia.com\"><span style=\"font-weight: 400\">scott@mookomedia.com<\/span><\/a>\r\n213.448.277[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":55,"featured_media":40244,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,12],"tags":[],"class_list":{"0":"post-40207","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"category-press"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/40207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/55"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=40207"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/40207\/revisions"}],"predecessor-version":[{"id":45875,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/40207\/revisions\/45875"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/40244"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=40207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=40207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=40207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}