{"id":40433,"date":"2021-09-20T07:57:59","date_gmt":"2021-09-20T14:57:59","guid":{"rendered":"https:\/\/www.kochava.com\/?p=40433"},"modified":"2022-08-18T14:31:04","modified_gmt":"2022-08-18T21:31:04","slug":"apple-releases-ios-15","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/apple-releases-ios-15\/","title":{"rendered":"Apple Releases iOS 15"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<h3>Here\u2019s what iOS 15\u2019s arrival means for marketers<\/h3>\r\n[\/vc_column_text][divider line_type=&#8221;No Line&#8221;][vc_column_text]<span style=\"font-weight: 400\">Apple\u2019s latest major OS update, iOS 15, launched September 20, 2021. The runway leading up to this release hasn\u2019t been nearly as intense as the lead up to iOS 14\u2019s release last September, let alone the release of iOS 14.5 on April 26th, 2021 (a day after this writer\u2019s birthday I might add), which brought with it the enforcement of Apple\u2019s AppTrackingTransparency (ATT) framework and the end of the identifier for advertisers (IDFA) as we know it.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Nonetheless, iOS 15 brings some important changes that marketers need to be watching for. While certain changes are live as of iOS 15\u2019s release, others will be released in subsequent versions. Here are the key features we will touch on with a note on their expected status on iOS 15\u2019s release:<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">iCloud+ Private Relay <\/span><span style=\"color: #03b3e3\"><i><span style=\"font-weight: 400\">(<\/span><\/i><b><i>STATUS:<\/i><\/b><i><span style=\"font-weight: 400\"> Disabled by default and still in public beta)<\/span><\/i><\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Mail Privacy Protection <\/span><span style=\"color: #03b3e3\"><i><span style=\"font-weight: 400\">(<\/span><\/i><b><i>STATUS:<\/i><\/b><i><span style=\"font-weight: 400\"> Available for users to configure)<\/span><\/i><\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">App Privacy Report <\/span><span style=\"color: #03b3e3\"><i><span style=\"font-weight: 400\">(<\/span><\/i><b><i>STATUS:<\/i><\/b><i><span style=\"font-weight: 400\"> Not yet available. Will launch with future update)<\/span><\/i><\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hide My Email <\/span><span style=\"color: #03b3e3\"><i><span style=\"font-weight: 400\">(<\/span><\/i><b><i>STATUS:<\/i><\/b><i><span style=\"font-weight: 400\"> Available for users to configure)<\/span><\/i><\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Copy of Winning Postback for SKAdNetwork <\/span><span style=\"color: #03b3e3\"><i><span style=\"font-weight: 400\">(<\/span><\/i><b><i>STATUS:<\/i><\/b><i><span style=\"font-weight: 400\"> Available)<\/span><\/i><\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Uninstall Tracking Changes <\/span><span style=\"color: #03b3e3\"><i><span style=\"font-weight: 400\">(<\/span><\/i><b><i>STATUS:<\/i><\/b><i><span style=\"font-weight: 400\"> Active)<\/span><\/i><\/span><\/li>\r\n<\/ul>\r\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text css=&#8221;.vc_custom_1631558413265{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;border-left-color: #03b3e3 !important;border-left-style: solid !important;border-right-color: #03b3e3 !important;border-right-style: solid !important;border-top-color: #03b3e3 !important;border-top-style: solid !important;border-bottom-color: #03b3e3 !important;border-bottom-style: solid !important;}&#8221;]<b>IMPORTANT:\r\n<\/b><span style=\"font-weight: 400\">Certain points discussed in this post may change as adoption of features gain momentum and\/or currently unavailable features are released. Expect further updates as additional information becomes available and Kochava adapts its solutions for marketers.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<h3>iCloud+ Private Relay<\/h3>\r\n<span style=\"font-weight: 400\">Private Relay is a feature for paying iCloud+ subscribers. It acts as an additional user privacy mechanism by redirecting certain types of network traffic from a user\u2019s iOS device through Apple servers in order to hide a user\u2019s actual IP address, and instead mask it with a fake intermediary IP address that is based on a user\u2019s approximate location. Dive into deeper detail on how Private Relay works in this <\/span><a href=\"https:\/\/www.macworld.com\/article\/348965\/icloud-plus-private-relay-safari-vpn-ip-address-encryption-privacy.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">Macworld post<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">As of the launch of iOS 15, Private Relay is expected to still be in public beta and will be disabled by default. Slow adoption and rollout may give advertisers time to better understand its impact and adapt their strategies accordingly. <\/span>\r\n<h3 style=\"padding-top: 20px\">Impact to Probabilistic Attribution<\/h3>\r\n<span style=\"font-weight: 400\">In a <\/span><a href=\"https:\/\/www.kochava.com\/apples-apptrackingtransparency-att-framework-and-you\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">prior post<\/span><\/a><span style=\"font-weight: 400\">, we discussed how probabilistic forms of attribution using IP address and device user agent are prohibited for paid media when a user has not consented to app tracking through the ATT framework. However, for web-to-app journeys where users consented in the target app, and owned media campaigns, probabilistic attribution continued to be permissible. See the table below for specific scenarios.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;40501&#8243; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400\">Wherein a user is subscribed to iCloud+ and has activated Private Relay, probabilistic attribution <\/span><i><span style=\"font-weight: 400\">(when permissible)<\/span><\/i><span style=\"font-weight: 400\"> to in-app conversions driven through web-to-app scenarios will become less accurate and\/or unavailable. Read our <\/span><a href=\"https:\/\/www.kochava.com\/apple-moves-to-block-ip-addresses\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">related post<\/span><\/a><span style=\"font-weight: 400\"> on how Private Relay will impact attribution.\u00a0<\/span>\r\n<h3 style=\"padding-top: 20px\">Impact to precision-geo insights on first-party audience<\/h3>\r\n<span style=\"font-weight: 400\">Given that Private Relay currently does not apply to secure in-app traffic, it\u2019s likely that mobile marketers will still be able to obtain precise IP addresses and location insights on users engaging inside their app. Understanding the geographic distribution of your audience is vital for marketers.<\/span>\r\n\r\n<span style=\"font-weight: 400\">Our team will continue to monitor the iOS 15 roll-out and impact of Private Relay in order to advise marketers on the best adaptation strategy.\u00a0<\/span>\r\n<h3 style=\"padding-top: 20px\">Mail Privacy Protection<\/h3>\r\n<span style=\"font-weight: 400\">After downloading and updating to iOS 15, Apple Mail users will see a prompt the next time they open the Mail app. They will have new options to configure how their data is shared.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Decisions available to the Mail app user include:\u00a0<\/span>\r\n<ul>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Hide IP address and location<\/span><\/li>\r\n \t<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Anonymize email open tracking<\/span><\/li>\r\n<\/ul>\r\n<span style=\"font-weight: 400\">Depending on the options a user chooses, a marketer&#8217;s visibility to open rates on their email campaigns will be impacted. Further, the IP address will be blocked on third-party trackers utilized within email campaigns. In mobile marketing specifically, these new options will certainly impact visibility into owned media efforts utilizing email as a channel to drive app adoption amongst their users.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Marketers should reach out to their email service providers (ESP) to better understand the impact to their email marketing campaigns. If you\u2019re a Kochava client using SmartLinks<\/span><span style=\"font-weight: 400\"><sup>TM<\/sup><\/span><span style=\"font-weight: 400\"> or Private Network trackers within your email campaigns, monitor conversion rates as iOS 15 rolls out and connect with your Client Success Manager if you notice changes.\u00a0<\/span>\r\n<h3 style=\"padding-top: 20px\">App Privacy Report<\/h3>\r\n<span style=\"font-weight: 400\">The App Privacy Report is not yet available and is expected later this fall with a subsequent Apple update. Once released, iOS users can enable this tool which can record up to 7 days of network activity from apps installed on their device. It also allows users to see a list of the most commonly contacted third-party domains used by installed apps.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">While developers and marketers understand the need to send requests to mobile measurement partners (MMPs), analytics tools, internal business intelligence systems, payment processors, content management platforms, etc., consumers are largely unfamiliar with this necessity.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Marketers are encouraged to create a communication plan to respond to inquiries from customers who request more information based on findings in the App Privacy Report.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/2&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;40481&#8243; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]\r\n<h3>Hide My Email<\/h3>\r\n<span style=\"font-weight: 400\">Hide My Email, also part of the iCloud+ subscription offering, enables iOS users to hide\/mask their real email address with a randomly generated unique email address when filling out an online form on the web or even signing up for a newsletter. Any email sent to the fake email address is forwarded to the user&#8217;s real email. Users can delete these emails at any time to sever the connection with any service or provider they used the email with.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; left_padding_desktop=&#8221;20&#8243; right_padding_desktop=&#8221;20&#8243; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221; shape_type=&#8221;&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][image_with_animation image_url=&#8221;40483&#8243; animation=&#8221;Fade In&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;center&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;75%&#8221; max_width_mobile=&#8221;default&#8221;][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400\">Hide My Email introduces a new hurdle for identity solutions that sought to solve for challenges in user targeting and measurement via hashed email, where independent parties could connect the dots across their first-party data footprints via a common identifier. While hashed email may still offer an alternative identity for specific publishers if Hide my Email is widely adopted by users, universal hashed emails across publisher properties will not likely offer a stable cross-platform user identifier. The emergence of open-source identity solutions that offer universal IDs for advertisers, publishers, and consumers is becoming more prevalent. UID 2.0 developed by The Trade Desk is one example.\u00a0\u00a0\u00a0<\/span>\r\n<h3>Copy of Winning SKAdNetwork Postbacks<\/h3>\r\n<span style=\"font-weight: 400\">Many concerns had surfaced about SKAdNetwork postback data residing solely in the control of ad networks that have a vested interest in the outcomes reported in the data. If a partner chose to manipulate the SKAdNetwork data in any way before syndicating it to the advertiser and\/or their ad tech vendors, there was no transparent solution to monitor or prevent such abuses. iOS 15\u2019s arrival introduces the ability for the advertiser to opt-in to receive copies of winning install-validation postbacks for their app.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Within their app\u2019s Info.plist file, developers will be able to designate the server endpoint where they want postback copies to be sent. Whether advertisers choose to establish their own infrastructure to ingest and house this data or use Kochava designated endpoints, Kochava is in the process of adding support for the collection of SKAdNetwork postback copies. Stay tuned for further updates from our team.<\/span>\r\n<h3 style=\"padding-top: 20px\">Uninstall Tracking Changes<\/h3>\r\n<span style=\"font-weight: 400\">Within <\/span><a href=\"https:\/\/developer.apple.com\/documentation\/ios-ipados-release-notes\/ios-ipados-15-release-notes\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">release notes<\/span><\/a><span style=\"font-weight: 400\"> during the beta phase of iOS 15, Apple made an update that largely deprecates the use of silent\/background push notifications as a methodology to inform app uninstall tracking.\u00a0\u00a0<\/span>[\/vc_column_text][vc_column_text css=&#8221;.vc_custom_1631721876316{border-top-width: 2px !important;border-right-width: 2px !important;border-bottom-width: 2px !important;border-left-width: 2px !important;padding-top: 40px !important;padding-right: 40px !important;padding-bottom: 40px !important;padding-left: 40px !important;border-left-color: #03b3e3 !important;border-left-style: solid !important;border-right-color: #03b3e3 !important;border-right-style: solid !important;border-top-color: #03b3e3 !important;border-top-style: solid !important;border-bottom-color: #03b3e3 !important;border-bottom-style: solid !important;}&#8221;]\r\n<h4>Privacy<\/h4>\r\n<h4>Resolved in iOS &amp; iPad 15 beta 4<\/h4>\r\n<ul>\r\n \t<li>Record App Activity no longer defaults to off after a software update or restore from back up. (77466774)<\/li>\r\n \t<li>Background pushes are only delivered if the app has been used in the foreground in the past few weeks. (79379996)<\/li>\r\n<\/ul>\r\nSource: iOS &amp; iPadOS 15 Release Notes[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]<span style=\"font-weight: 400\">Most uninstall tracking offered by the industry works by sending a \u201csilent\u201d push notification to devices that have previously opted-in to push notifications for an app. The response by Apple&#8217;s Push Notification Service (APNS) would inform if the app was no longer installed on the device. By tracking uninstalls, marketers get valuable insights on user attrition. Marketers can also use uninstall data to retarget lost users for reacquisition or suppress them in future acquisition targeting. With Apple\u2019s changes, these silent push notifications can no longer be used to accurately infer an uninstall.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">If you use uninstall tracking with Kochava, monitor the reporting trends upon the release of iOS 15, and reach out to your Client Success Manager or email <\/span><a href=\"mailto:support@Kochava.com\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">support@Kochava.com<\/span><\/a><span style=\"font-weight: 400\"> with any questions.\u00a0<\/span>\r\n<h3 style=\"padding-top: 20px\">We\u2019re here to help<\/h3>\r\n<span style=\"font-weight: 400\">Apple continues to introduce transformative changes that impact the digital advertising ecosystem. We\u2019re here to help marketers navigate those changes while continuing to drive meaningful growth.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">For questions on iOS 15 or to talk with an expert on our team, <\/span><a href=\"https:\/\/www.kochava.com\/contact\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">contact us<\/span><\/a><span style=\"font-weight: 400\">.\u00a0<\/span>\r\n\r\n<span style=\"font-weight: 400\">Stay up-to-date on the latest by <\/span><a href=\"https:\/\/www.kochava.com\/subscribe\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400\">subscribing to our newsletter<\/span><\/a><span style=\"font-weight: 400\">. <\/span>[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221;&#8230;<\/p>\n","protected":false},"author":42,"featured_media":40454,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,151],"tags":[],"class_list":{"0":"post-40433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news-and-updates","8":"category-ios14-skadnetwork"},"_links":{"self":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/40433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/comments?post=40433"}],"version-history":[{"count":5,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/40433\/revisions"}],"predecessor-version":[{"id":40713,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/posts\/40433\/revisions\/40713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media\/40454"}],"wp:attachment":[{"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/media?parent=40433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/categories?post=40433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.kochava.com\/ko\/wp-json\/wp\/v2\/tags?post=40433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}