{"id":41734,"date":"2021-11-04T17:20:47","date_gmt":"2021-11-05T00:20:47","guid":{"rendered":"https:\/\/www.kochava.com\/?p=41734"},"modified":"2022-08-18T14:30:09","modified_gmt":"2022-08-18T21:30:09","slug":"why-publishers-need-to-control-their-first-party-data-leakage","status":"publish","type":"post","link":"https:\/\/www.kochava.com\/ko\/blog\/why-publishers-need-to-control-their-first-party-data-leakage\/","title":{"rendered":"Why Publishers Need to Control Their First-Party Data Leakage"},"content":{"rendered":"[vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Kochava for Publishers can help<\/span><\/h2>\r\n[\/vc_column_text][divider line_type=”No Line”][vc_column_text]In today\u2019s digital advertising climate, first-party data rules. Publishers who serve online audiences have a vested interest to hold their users close to their chest, along with everything they know about them. As publishers seek to monetize through ads served to their audiences on their owned and operated (O&O) properties, they need to be careful about the data leakage that may be involved. This is particularly true as the digital advertising ecosystem witnesses one merger and acquisition after another. Major ad networks, demand-side platforms, ad monetization providers, and other ad tech players are gobbling up each other at an alarming rate and building their own first-party data universes. It\u2019s becoming increasingly harder to keep track of where the data your partners collect may end up.\u00a0<\/span>\r\n\r\nKochava for Publishers<\/span><\/a> empowers publishers and platforms with O&O inventory to monetize on ads while hosting their own ad measurement on behalf of the advertisers that run ads on their properties. This in turn helps to minimize data leakage.\u00a0<\/span>\r\n

What is data leakage?<\/h3>\r\nData leakage is essentially when another company collects data about a publisher\u2019s audience and then uses that data without the permission of the publisher from which it was collected. The data may then be used to target and serve ads to the publisher\u2019s users outside of the O&O properties of the original publisher the data was taken from. As such, the data leakage directly results in a loss of future revenue. Publishers need to procure adtech solutions that provide a secure environment for ad transaction measurement and tracking, comply with the latest user privacy regulations, all while allowing them to maximize their ad revenue.\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][image_with_animation image_url=”41763″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” column_element_spacing=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid”][vc_column_text]\r\n

Controlling data leakage with Kochava for Publishers<\/h3>\r\nKochava for Publishers facilitates hosted ad measurement for publishers that fulfills the functions of:<\/span>\r\n